Creativity and Digital Technologies Are Keys to Success at Bredewold; New HP press dramatically raises cross-over point at Dutch printer
(M2 PressWIRE Via Acquire Media NewsEdge) BARCELONA, Spain -- HP today announced the installation of an HP Indigo 7500 Digital Press at Grafisch Bedrijf Bredewold BV, of Wezep, The Netherlands, to increase production capacity and meet demand from multiple web-to-print websites.
Bredewold was a conventional commercial printer until 2006, when Gerben Bredewold sold his advertising business and joined the family company. Gerben Bredewold had experience with digital printing at his agency and saw its potential for growing the business. The company installed an HP Indigo press 3050 and launched a web-to-print service.
"Within a few months, our HP Indigo press was operating at full capacity," said Gerben Bredewold, owner and managing director, Grafisch Bedrijf Bredewold. "From our experience, we believe the HP Indigo press delivers the best achievable quality. You cannot see the difference between it and offset, and that is important to our customers."
Bredewold's HP Indigo 7500 Digital Press can print up to 120 four-colour A4 pages per minute (ppm).
Bredewold serves both commercial businesses and consumers through its multiple websites (1) . It is using the additional capacity of the HP Indigo 7500 and its variable data printing capability to produce greetings cards, photobooks, calendars, and a full range of commercial applications including flyers, brochures, direct mail and note pads.
"You can see a big change in our company since the HP Indigo 7500 was installed;because it's faster, the proportion of digital work has gone up," Bredewold concluded. "We have found that we can do profitable runs up to 5000 A4 pages on the new press -- a lot more than the 1000 we could do on the earlier press!"
The breadth of Bredewold's capabilities has led it to work on cross-media campaigns.
"We can do a personalised mailing that links to a personalised website for the customer," explained Bredewold. "We are also using the features of the new press to add value to advanced marketing materials and are able to produce direct mail with unprecedented end-to-end efficiency."
The move into digital printing has transformed Bredewold from a conventional commercial offset printer to a modern print service provider offering inventory management, online applications and data management in addition to its web-to-print services.
More information is available at www.youtube.com/hpgraphicarts and www.facebook.com/HPdesigners or follow HP on www.twitter.com/hpgraphicarts .
(1) Bredewold's websites include: -- the main site and commercial customer access -- for consumer photo-specialty products -- for consumer-designed birthday cards -- for greetings cards
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com .
Vanessa Ribeiro, HP
+34 682 794 816
Bespoke for HP
+44 (0)1737 215 200
HP Sant Cugat
HP Española S. L
Cami de Can Graells, 1-21
08174, Sant Cugat del Valles
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