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Create Your Own Live TV Channel With Selfcast
[July 18, 2007]

Create Your Own Live TV Channel With Selfcast


LONDON --(Business Wire)-- RawFlow, a leading provider of live peer-to-peer streaming technologies, has announced the public launch of a beta version of Selfcast - a p2p based live broadcasting portal. For the first time ever, anyone can broadcast live to the world for free using just a webcam, a pc and an internet connection. Budding directors, musicians, talk show hosts and others, can now reach the masses online.



Selfcast enables users to:

-- Broadcast live anywhere, any time


-- Invite friends, fans and family via integrated invitation tool

-- Completely free, easy to use

-- Broadcast directly from webcam or microphone

-- Get instant feedback from viewers who can submit comments or participate in the Live chat

-- Broadcast live or pre-recorded content which can be added to a play list

In order to create broadcasts, a user simply downloads and installs the Selfcast software, which works as broadcast wizard and encoder for the broadcasts. Friends can then be invited to watch via built-in Instant Messenger (IM) tools such as Skype, Yahoo! Messenger, ICQ, and MSN. You can also invite your friends to watch via email.

RawFlow is the company and driving force behind Selfcast - it uses its unique peer-to-peer technology, to enable anyone, anywhere to broadcast themselves live on the internet without any need for expensive hardware, infrastructure or bandwidth.

Selfcast successfully added 500 beta testers on to the site on June 25th this year, and now allows anyone to try the beta version.

Mikkel Dissing, Chief Executive Officer at RawFlow, commented: "Selfcast is unique in the sense that it allows anyone to broadcast for as long as they like for free. The fact that it is live means that you can get instant gratification from fans and friends. We already have had positive feedback from our early beta testers, and now welcome anyone to join our live video community".

Next up for Selfcast will be developing widgets which allows users to implement their channels into other social networks and websites.

NOTES TO EDITORS

About RawFlow

RawFlow is a leading provider of live peer-to-peer streaming technology that enables broadcasters, CDN's and webcasters to maximize the scalability and quality of their Internet broadcasts without increasing risk or cost. RawFlow is an international company with expertise in working with broadcasters around the globe. RawFlow increases steaming quality and capacity by using the spare upstream capacity in the network. It offers a secure digital media delivery solution which does not interfere with digital rights management. RawFlow was founded and managed by an experienced team of Internet entrepreneurs in 2000. In 2005, RawFlow received financial backing by leading venture capital firm Benchmark. RawFlow has also recently launched Selfcast - a new platform for User Generated Broadcasting. Further information can be found at www.rawflow.com.

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