TMCnet News
Crave It Restaurant Group Names Deck Agency as AOR [Food and Beverage Close - Up](Food and Beverage Close - Up Via Acquire Media NewsEdge) Crave It Restaurant Group has named Deck Agency as Agency of Record for The Burger's Priest, Via Cibo, and Stoney's Bread Company. According to a release from the company, this newly formed relationship will see the Toronto creative and communications agency manage new restaurant launch strategy, experiential marketing to public relations, and social media/community management. Crave It said Deck Agency has built their agency name amongst restaurant groups with the creativity and continued marketing efforts that went into The Chase, The Chase Fish & Oyster, and more recently Colette Grand Cafe. "We have been following Deck for some time, and are very pleased to have them support us as our AOR moving forward. They understood our brand objectives from the first time we met, and have a strong grasp on where we want to take our brands," said Alex Rechichi, President of Crave It Restaurant Group "They take a very pragmatic approach to their restaurant marketing, and have proven to the marketplace that they can grow a restaurant brands popularity which has translated directly into driving incremental growth, and this is why we find our new Communications and PR partner in Deck Agency." Jonathan Tick, President and CEO of Deck Agency said, "We are very excited that Crave It has chosen us as their agency partner. They represent what we feel has the potential to be an iconic group of restaurant brands with the Burger's Priest already tipping the scales as Canada's best burger joint. This is an exciting opportunity for us an agency, and we look forward to capitalising on it by driving growth across all three restaurant brands with unique and disruptive content marketing and PR strategies." The Crave It Restaurant Group was founded in October 2013 following the acquisition of their previous venture, Extreme Brandz by Montreal based and public listed, MTY Food Group. Deck Agency is a full-service marketing agency. More information and complete details: www.deckagency.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |