Concurrent Releases Enhanced MediaHawk Software
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[January 07, 2009]

Concurrent Releases Enhanced MediaHawk Software

Jan 06, 2009 (Close-Up Media via COMTEX) --
Concurrent, a provider of real-time Linux-based computing technologies, announced a new software release for its MediaHawk line of video servers.

The release is SCTE-130 compliant and features many new functionality and capacity enhancements, most notably play list support enabling advanced advertising.

"Integrating advanced advertising applications with the on-demand delivery framework using the SCTE standards allows operators to use ad-generated revenue to fund the launch of new services such as time-shifted television and network-based DVR," said James Brickmeier, Concurrent vice president of product line management. "Our newest version of MediaHawk software provides Concurrent customers the flexibility needed to quickly upgrade their existing systems and prepare for emerging on-demand advertising initiatives such as those being led by Canoe Ventures."



The SCTE-130 standard supports a unified platform for addressable advertising, providing inventory and placement definitions, while merging content and subscriber metadata for targeting zones - or, in a unicast environment, for targeting individuals. Concurrent has already upgraded many of its Everstream data collection and management products to comply with SCTE- 130 standards. With the addition of play list support to the MediaHawk video server, Concurrent can now supply an end-to-end solution supporting targeted ad insertion, ad bumpering and ad replacement.

The new MediaHawk software release also includes client interface protocols supporting ETV/EBIF, web client and tru2way platforms. These interface protocols enabled recent interoperability trials at CableLabs, where Concurrent demonstrated collaborative solutions with BIAP, INVIDI and This Technology.



The newest release of MediaHawk software is available for order now, with shipments scheduled to start in January. It is compatible with Concurrent's MediaHawk 4000 and 4500 video servers.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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