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Click! New Survey Finds 51 Percent Of Cocktail Drinkers Post Their Drink Photos To Social MediaDEERFIELD, Ill., July 20, 2015 /PRNewswire/ -- "Don't sip -- let me take a pic!" Social sharing has become an essential element to the overall cocktail experience, according to a recent survey conducted by Sauza® Tequila, the world's #2 premium tequila. More than half (51 percent) of cocktail fans in America who are active on social media are eager to snap photos of their drinks and share them with friends and family. Sauza polled more than 950 Americans 21 and older to crack the code on sharing and engaging with cocktail photos on social media. In honor of America's love of cocktails, Sauza will kick-off its "Pitcher Perfect Picture" campaign, with a focus on taking crave-worthy cocktail photos and encourages fans to share their own. With such fervor for sharing, it's no wonder that cocktail fans will go to great lengths to make sure their drinks are picture perfect! Nearly a quarter (22 percent) of cocktail paparazzi have played the role of "photo editor" by rearranging the table setting or lighting, forbidding friends to take a sip or ordering garnishes to make the drink look more appealing. "The rise in social media and photo sharing apps has led to a fundamental shift in the way our fans are engaging and sharing memories with family and friends," said Claire Richards, senior director of tequilas at Beam Suntory. "We're joining in on the fun and connecting with our fans by offering tips on taking the best cocktail photos for social media. Sauza delivers the perfect cocktails that not only tastes delicious but also makes the perfect cameo in social media shots." Here's what's trending:
"Pitcher Perfect Picture" Campaign As part of the "Pitcher Perfect Picture" campaign, Sauza is encouraging consmers to join in on the fun and share their cocktail pitcher photos on social media, using the #SauzaPitcherPics hashtag. Photos should include a pitcher of cocktails and a bottle of Sauza Tequila. Whether it's enjoying a pitcher of margaritas poolside with friends or during a family dinner, consumers are encouraged to share their summertime memories. With an extensive background in food, travel and lifestyle photography, Michelle Yam knows what it takes to create pitcher perfect pictures on social. To make the most of your photos on Instagram, Michelle recommends:
To see Michelle's photos and learn more of her photography tips, follow @SauzaTequila and @MichelleYam on Instagram. For more information on Sauza Tequila, visit www.us.SauzaTequila.com, "LIKE" Sauza Tequila on Facebook, or follow @Sauza on Twitter, @SauzaTequila on Instagram and @SauzaTequila on Pinterest. Methodology About Sauza® Tequila Passed down through three generations of the Sauza family, Sauza® Tequila has been defining authentic tequila for more than 140 years. The brand proudly continues the high level of craftsmanship that Don Cenobio Sauza implemented including a category leading process of caring for precious agave plants, which are ripened to perfection over six to eight years in Jalisco, Mexico's agave fields. With fresh perspectives on old traditions, Sauza® Tequila brings people together to share the best tequila Mexico has to offer. Casa Sauza leads the category in caring for our precious agave plants to ensure a constant supply of the best agaves in the region.Casa Sauza leads the category in caring for our precious agave plants to ensure a constant supply of the best agaves in the region.Casa Sauza leads the category in caring for our precious agave plants to ensure a constant supply of the best agaves in the region.Sauza leads the category in caring for our precious agave plants to ensure a constant supply of the best agaves in the region.Sauza leads the category in caring for our precious agave plants to ensure a constant supply of the best agaves in the region. About Beam Suntory Inc. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. drink smart® Sauza® Tequila, 40% alc./vol. ©2015 Sauza Tequila Import Company, Deerfield, IL Photo - http://photos.prnewswire.com/prnh/20150720/238212 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/click-new-survey-finds-51-percent-of-cocktail-drinkers-post-their-drink-photos-to-social-media-300115559.html SOURCE Sauza Tequila |