Cision Shares 2016 Canadian Social Journalism Study

Findings highlight social media's evolving role in Canadian journalism

TORONTO, Aug. 23, 2016 /CNW/ - Fifty-five per cent of journalists believe that social media is undermining traditional journalistic values, yet 54 per cent also believe they could not do their job without it.

Today, Cision has released the results of its 2016 Canadian Social Journalism Study. This report, conducted with Canterbury Christ Church University, is the latest in a series that shows how the inclusion of social media has affected Canadian journalism.

While the study uncovers journalists' attitudes towards social media along with their usage rates, it's also armed with key takeaways for communications professionals looking to build better relationships with the media.

Unsurprisingly, respondents believe that social media has had a significant impact on their profession – in fact, 76 per cent report that it has fundamentally changed their role as a journalist.

"These findings make it clear that social media is infused into the daily routines of journalists, underscoring the integration of cntent distribution and influencer communications within the media landscape," said Ken Wincko, Cision's Senior Vice President of Marketing. "Given the continually evolving landscape of journalism, it's important to uncover and share industry trends and insights that enable marketers and communicators to collaborate with members of the media."

Respondents were gathered from Cision's and Gorkana's media database of more than 1.5 million influencers globally. A full report on the findings as well as takeaways for communications professionals can be viewed here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

SOURCE CNW Group Ltd.

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