CirrusWorks Partners With Sapp Bros. to Drive Customer Loyalty With Better, Faster WiFi

FALLS CHURCH, Va., July 19, 2016 /PRNewswire/ -- CirrusWorks, Inc., a next-generation bandwidth optimization company, announced today a collaboration with Sapp Bros. Travel Centers to integrate its Governor™ technology across the entire line of Sapp Bros. locations in North America.

The decision to provide bandwidth optimization to all of its branded locations was driven by exploding demand from their customers, and the company's mission to create a positive Internet experience at every Sapp Bros. location.

For travel centers and truck stops, guest-WiFi is now a must-have/must-work amenity that builds loyalty and keeps customers engaged on property. For Sapp Bros., a premier operator of travel centers in the United States, providing the best, most reliable WiFi on the road helps create a positive travel experience for their most frequent customers.

Expectations are high. Every evening, as the trucks role in, hundreds and even thousands of devices log-on to the Sapp Bros. guest WiFi system and fight for limited network capacity. It wasn't enough to simply add more WiFi equipment or buy bigger circuits (often not available in remote locations). Sapp Bros. sought out an intelligent solution to manage the insatiable demand for bandwidth, and it had to be simple, reliable and cost-effective.

John Miller, IT Operations Manager at Sapp Bros. found an innovative new technology called "The Governor™," developed by the network optimization company CirrusWorks (www.cirrusworks.net). The Governor™ was originally created for the hospitality and education industries to meet the overwhelming demand from bandwidth-hungry mobile devices. Mr. Millr explained that "The Governor™ uses software to replace costly configuration and management protocols, making it measurably easier, cheaper and more effective to install and control Internet congestion."

Through some very fast, and very smart software, The Governor™ solves Internet congestion problems dynamically, as they arise, by allocating bandwidth among multiple active users. It's like a crowd control for busy WiFi networks, and it's far more efficient than simply adding more bandwidth or access points. Users (guests, staff and visitors) are protected from "bandwidth hogs," vastly improving the Internet experience among the entire population of devices.

"Providing consistent, fast and reliable WiFi across the entire Sapp Bros. brand of travel centers assures our most valued customers that this important amenity awaits them upon arrival. The Governor™ works with our WiFi gateway device, allowing us to deliver additional marketing messages and capture customer email credentials. With this enhanced customer engagement platform, an ongoing dialogue can further promote the brand through newsletters, updates and blogs. In this way, upgrading our WiFi performance through CirrusWorks is a marketing investment in our customers," said Mr. Miller, "and we look forward to rolling out this exciting new technology."

Of course, what matters most to travelers is the consistent positive experience they associate with the Sapp Bros. brand – that includes clean restrooms, good food and coffee, and now more than ever, fast and reliable WiFi.

SappBros., Inc. is a collection of full-service travel centers, primarily located on Interstate-80 from as far west as Salt Lake City, Utah to Clearfield, Pennsylvania in the east. Sapp Bros.is a family-owned company, started by four brothers over 45 years ago. They are dedicated to creating a "positive experience" for their customers, partners and employees through in-demand products and excellent customer service. Sapp Bros. provides clean, friendly places to refuel and relax – where customers count on technology services to connect them to home and the ones they love. For more information, please visit www.sappbros.net.

CirrusWorks is a leader in bandwidth optimization technologies. Their flagship product, The Governor™, provides a simple, cost-effective tool for capturing more capacity from Internet circuits, improving web-based performance for users on busy BYOD networks. For more information, please visit www.cirrusworks.net.

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SOURCE CirrusWorks

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