[January 14, 2013]

CID Management Launches New Web Site to Promote Its Expanded Clinical Services

CID Management, Inc. has launched a new website, repositioning itself as "The Clinical Experience" provider. The new light, bright and approachable design uses custom-drawn icons to visually define CID's services.

While still providing URAC-accredited utilization review services, CID has expanded its offerings to include per-incident and enterprise-level clinical services known as The Clinical Experience. Restructuring the site enables users to quickly understand and use the Clinical Help Desk for fast answers or access the on-demand "Medical Director on Call" to handle tougher questions requiring analysis. Its "Physician Conversations" occur when medical requests fall outside medical guidelines and a phone call to thetreating physician from a specialty-matched physician can move the case along and avoid a formal utilization review.

"Not every case needs utilization review," said Steven Cardinale, CID co-founder/managing director. "Sometimes a 10 minute conversation among physicians can un-stick a claim and save a lot of time and money. We're all about good medical care without unnecessary expense."

Created by Nichole Fowler Creative, the new site uses the latest in web technology, which makes it load fast and provides advanced caching and security. CID's own technology tracks all the questions and answers flowing through its Clinical Experience and utilization review offerings. When synthesizing answers from numerous sources, the system cites the sources and gives clients complete documentation of the incident.

Based in Westlake Village, Calif., and serving clients nationally, CID can be reached at 866-301-6568 or www.cidcorp.com.

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