[October 13, 2017]

China Digital Customer Engagement Report 2017: Enhance Customer Engagement With an Omnichannel Strategy - Research and Markets

The "China Digital Customer Engagement" report has been added to Research and Markets' offering.

Everything you need to know about adopting the latest digital best practices to strengthen your China business. Learn how to enhance your China customer experience with digital insights to power demand generation, customer service and customer insight.

With 700 million internet users and a rapidly evolving e-commerce ecosystem, China has leapfrogged many other global markets in its swift digital development. Among other digitalization efforts, engaging customers via an omni-channel strategy has become increasingly important for both B2B and B2C companies to drive sales and marketing efforts.

With this in mind, we have developed a framework for effective digital customer engagement and 10 case studies on how multinational and local companies are leveraging digital channels to improve demand generation, enhance customer service, and collect customer insight

What you will learn

• What makes China's digital landscape unique frm other markets
• How customer engagement is being redefined across B2B and B2C by digital innovations in China
• Learn from 10 actionable case studies breaking down the latest best practices in China digital customer engagement

1. Executive Summary

2. Understanding China's Rapidly Evolving Digital Landscape

• Rapid Digital Development in China
• The Government Drives Digital Development
• Local Players Dominate the Market
• Consumer Behaviors are Evolving
• Digital Awareness is Rising in B2B Sectors
• E-Commerce Readiness Varies

3. Strategic Framework for Effective Digital Customer Engagement

• Our Digitalization Strategy Framework
• Research Focus: Digital Customer Engagement

4. Case Studies on Effective Digital Customer Engagement

• Case Studies: Demand Generation
  • Case 1: Build a Comprehensive Traffic Plan
  • Case 2: Improve Integrated Digital Marketing
  • Case 3: Partner with O2O Service Providers
  • Case 4: Upgrade Business Model with Services
• Case Studies: Customer Service
  • Case 5: Integrate WeChat With Your CRM
  • Case 6: Capitalize on the QR Code Wave (B2C/B2B
  • Case 7: Develop Smart Products and Services
• Case Studies: Customer Insight
  • Case 8: Partner to Avoid Tech Regulatory Risk
  • Case 9: Take an O2O2O Approach
  • Case 10: Shift Positioning from B2B to B2B2C

5. About us

For more information about this report visit https://www.researchandmarkets.com/research/d5jcsr/china_digital

View source version on businesswire.com: http://www.businesswire.com/news/home/20171013005568/en/

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