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Children's Cancer Research Fund Uses JCA's Predictive Analytics to Improve Fundraising ROINEW YORK, March 30, 2015 /PRNewswire/ -- JCA, a leader in strategic consulting to the world's leading nonprofits, released a new case study featuring one of its customers. JCA and Children's Cancer Research Fund co-wrote the case study, which describes how JCA's Business Intelligence Group used predictive analytics to help Children's Cancer Research Fund improve the effectiveness of its substantial direct marketing program. Logo - http://photos.prnewswire.com/prnh/20150330/195309LOGO The case study can be found here: http://bit.ly/1FVcKxg Children's Cancer Research Fund knew their donor data could provide valuable insights, such as which donors were most likely to lapse. They identified predictive analytics modeling as a powerfu way to mine their data and provide deep insights into donor behavior. Children's Cancer Research Fund selected JCA to study their data, and make practical suggestions to increase donors, lower costs, and spark innovation and creativity amongst the staff. John Hallberg, Chief Executive Officer of Children's Cancer Research Fund, said, "... we've seen dramatic improvements in our recapture rates. We are huge believers and see huge potential in the modeling work JCA is doing." With this success, Children's Cancer Research Fund continues to explore the use of predictive analytics. Ultimately, they want to answer the question, "How do we more effectively communicate with donors?" About JCA: JCA, Inc. provides strategic consulting to the world's leading nonprofits. To learn more, visit www.jcainc.com. About Children's Cancer Research Fund: Children's Cancer Research Fund invests in lifesaving, leading-edge research in the prevention, diagnosis, treatment, and cure of childhood cancers and blood-related disorders. To learn more, visit www.childrenscancer.org. Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/childrens-cancer-research-fund-uses-jcas-predictive-analytics-to-improve-fundraising-roi-300057755.html SOURCE JCA, Inc. 
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