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Checkpoint Systems, Impinj and Reva Systems Enable World's First End-to-End UHF Item-Level RFID Shopping Experience for METRO Group
[September 20, 2007]

Checkpoint Systems, Impinj and Reva Systems Enable World's First End-to-End UHF Item-Level RFID Shopping Experience for METRO Group


(Market Wire Via Thomson Dialog NewsEdge) ESSEN, GERMANY, September 20 / MARKET WIRE/ --

Leading radio frequency identification
(RFID) solution providers Checkpoint Systems (NYSE: CKP), Impinj, Inc., and
Reva Systems today announced a breakthrough item-level tagging retail
apparel implementation. The companies joined forces in METRO Group's Future
Store Initiative to enable the first complete supplier distribution to
in-store point-of-sale RFID deployment using UHF Gen 2 standards-based
systems. The implementation for METRO Group's high-end Galeria Kaufhof
department store in Essen, Germany is a milestone for the retail industry,
delivering consumer-facing RFID applications that are integrated from the
distribution center to retail smart shelves and cashier checkout stations.

This deployment addresses METRO Group's vision of real-time inventory
management at Galeria Kaufhof stores and is the next step in years of
pioneering RFID effort and successful collaboration among RFID innovators.
It is the first live RFID implementation to use the full suite of evolved
EPCglobal standards, including Gen 2 tags & readers, fixed and handheld
readers running low-level reader protocol (LLRP) for communications with
the local network, and application level events (ALE) to pass clean
formatted RFID data to the application layer, which uses an EPCIS
implementation to facilitate RFID data sharing, mining and analytics.

Galeria Kaufhof has been using RFID in logistics and warehouse pilots since
2003, and is determined to leverage its wealth of item-level tag data to
deliver an improved retail shopping experience. This significant
implementation covers a wide breadth of applications including:

-- Inbound goods receipt
-- Back room real-time inventory management
-- Fixed and handheld readers tracking real-time sales floor inventory
-- A Smart Mirror showing complementary clothing choices or accessories
-- Smart Shelves with monitors indicating available garment size and
style choices
-- In-aisle product information triggered by scanning items
-- RFID-enabled point-of-sale terminals delivering efficient checkout


The store's integrated solution elements and features include:

-- At METRO Group's Neuss warehouse, tagged goods are read and recorded
by Checkpoint Systems' RFID/UHF hanging conveyor and packing table
antennas, as well as Checkpoint UHF dock-door portals. Once at the Galeria
Kaufhof store, garments are tracked using Checkpoint portals in the
receiving area and stock room. Checkpoint has also deployed its dual
EAS/RFID antennas for security monitoring at the entry/exit and fitting
room areas, as well as point-of-service deactivation. In addition,
Checkpoint will provide its system integration expertise for the trial.
-- The Galeria Kaufhof RFID solution uses Impinj Speedway readers
exclusively for all in-store fixed read points, and Impinj Monza(TM) tag
chips to power all tags used in the store. Impinj near-field UHF RFID
reader antennas in the smart shelves continuously gather data from tagged
garments and accessories on the retail floor, and Impinj point-of-sale
displays provide immediate product information to store personnel at all
sale terminals.
-- Reva Systems provides centralized management capabilities for Galeria
Kaufhof's RFID operations with the Tag Acquisition Processor (TAP) network
infrastructure product. Reva's TAP is used to centrally control distributed
RFID components including roughly 60 fixed and handheld readers from
different vendors; it also integrates the RFID system with multiple
applications and back-office systems, optimizing data capture across all of
Galeria Kaufhof's RFID operations.


"Galeria Kaufhof's deployment is the first large-scale application of
near-field UHF RFID to track retail merchandise from distribution through
point-of-sale," said Michael Liard, Research Director, RFID & Contactless,
ABI Research. "The newly available EPCglobal standards support a unified
UHF Gen 2 RFID infrastructure and, combined with innovative technology,
make such a real world solution possible."

"With this pilot we demonstrate how a department store fully equipped with
RFID on the item level can work," said Dr. Christian Plenge, Head of
Research and Innovation of MGI METRO Group Information Technology.
Customers can see the benefits of item-level tagging in consumer-oriented
store applications such as intelligent shelves, intelligent dressing rooms
and product-aware information kiosks. "The business benefit to us as
retailers is that an end-to-end RFID infrastructure at the item level can
fill the data void that exists between products being received and products
being sold," Plenge said. "We can now see products also in those steps of
our process chain which so far weren't illuminated by the inventory
management system."

About Checkpoint Systems

Checkpoint Systems, Inc. is the leading supplier of retail shrink
management solutions. Checkpoint's global team helps retailers -- and their
suppliers -- reduce theft, increase inventory visibility and provide
consumers with greater merchandise availability through the company's
rapidly evolving RF technology, expanding shrink management offerings and
Check-Net labeling solutions. Checkpoint has more than one million RF
devices installed in stores today, and since the advent of the modern
retail age has secured more than 100 billion products. Scaling
cost-efficiently, Checkpoint's solutions provide increased revenues and
profits to a fast-growing community of successful retailers, and a superior
experience for their consumers. Listed on the NYSE (NYSE: CKP), Checkpoint
operates in every geographic market and employs 3,200 people worldwide. For
more information, visit www.checkpointsystems.com.

About Impinj, Inc.

Impinj, Inc. is a semiconductor and RFID company whose patented
Self-Adaptive Silicon technology enables two synergistic business lines:
high-performance RFID solutions and semiconductor intellectual property
(IP). Impinj is the leading technical innovator in developing UHF RFID
solutions for both item-level and supply-chain tagging worldwide. Impinj
draws on its technical expertise and industry partnerships to deliver the
GrandPrix(TM) RFID solution comprising high-performance tags, readers,
software, antennas, and systems integration. Impinj also licenses
innovative IP products to leading semiconductor companies worldwide,
allowing them to seamlessly integrate crucial nonvolatile memory (NVM)
alongside analog and digital functionality on a single chip. Impinj's IP
products include the popular AEON family of embeddable cores, which
provide rewriteable NVM technology in logic CMOS manufacturing. For more
information, visit www.impinj.com.

About Reva Systems

Reva Systems develops RFID network infrastructure products that enable
customers to rapidly deploy scalable solutions using fixed and handheld
readers from multiple vendors in any environment. Reva's standards-based
Tag Acquisition Processor (TAP) products facilitate improved system
performance, manageability and accuracy while significantly lessening
implementation time and complexity. RFID networks based on Reva TAPs
deliver accurate data and location information down to the plan-o-gram
level in retail, dock-door level in distribution and workstation level in
manufacturing facility implementations. Reva products are delivered by a
global network of partners and deployed worldwide by enterprises leveraging
innovative RFID applications to generate value in diverse industries.
Reva's corporate office is headquartered in Chelmsford, Mass. with an EMEA
headquarters in Dsseldorf, Germany. For more information, visit
www.revasystems.com.

Impinj, Speedway, Self-Adaptive Silicon, GrandPrix, Monza, and AEON are
either registered trademarks or trademarks of Impinj, Inc. Reva, Reva
Systems, and Tag Acquisition Processor are registered trademarks of Reva
Systems Corporation. All other trademarks or registered trademarks are the
property of their respective owners.

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Media contacts:
Checkpoint Systems, Inc.
Jennifer Henry
856-251-2150
or
Spectrum Marketing & Communications
Bob Basmadjian
908-823-9400Email Contact
Lynda Kaye
Mango Communications for Impinj
650-799-2888Email Contact
Pamela Nelson
Reva Systems
978-337-3153Email Contact

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