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CashStar and Raise Partner to Help Merchants Participate in Digital Gift Card MarketplaceCashStar, the industry-leading provider of prepaid commerce solutions, today announced its partnership with Raise, the largest marketplace for gift cards. The two companies have joined forces to provide retailers with new opportunities within the gift card marketplace, including sales enablement, brand management and risk mitigation. Raise has integrated with CashStar Exchange to offer digital gift cards on demand from an extensive network of the world's top retailers and restaurants. "We are excited about our partnership with Raise, especially because they share CashStar's commitment to providing merchants with security and control," said Matt Kerper, vice president of strategic business development at CashStar. "This partnership will enable retailers to participate in the secondary market by making it easier for merchants to protect their brand, mitigate fraud risk and provide an excellent customer experience." Nearly two million consumers now use Raise to save money on everyday purchases using discounted gift cards. The platform also allows individuals to sell their gift cards for cash. In addition to the consumer marketplace, Raise has partnered with over 220 retail brands and is rapidly expanding its network of retailers that use their mobile and web properties to sell prepaid cards directly to consumers. Today, througha seamless integration with CashStar Exchange, Raise can connect and expand their footprint to more than 250 merchants and 40 payment processors, adding to the company's already established retail relationships. "When choosing a distribution partner, we were looking for a company like CashStar that is focused on technology and innovation," said Steve Rodgers, vice president of merchant partnerships at Raise. "CashStar is a trusted prepaid platform and a technology company that understands the need to innovate as the retail payments landscape changes, making this partnership between our two companies seamless."
About Raise
About CashStar View source version on businesswire.com: http://www.businesswire.com/news/home/20170228005335/en/ |