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Cape Cod Supermarket Launches Mobile Rewards Program from MobileLime; Shoppers Ring up Savings and Rewards Through Cell Phones at Ring Bros. MarketplaceBOSTON --(Business Wire)-- April 26, 2006 -- MobileLime(R), the first company to turn the mobile phone into a marketing, loyalty and payment device, today announced that Ring Bros. Marketplace is the first merchant on Cape Cod to offer its customers frequent shopper rewards linked to their cell phone with Mobile Rewards from MobileLime. With MobileLime's Mobile Rewards platform, Ring Bros. Marketplace can now offer customers exclusive member benefits, information-based alerts and instant savings on items store-wide through their mobile phone. "Shoppers enrolled in our Mobile Rewards program love the fact that they get instant savings without carrying a card and know right away how much they've saved--all through their cell phones which they always carry whey they shop," said Ed Ring, co-owner, Ring Bros. Marketplace. "With MobileLime we are now able to communicate with our customers in real-time, instilling and rewarding their loyalty by offering exclusive savings and information based on their interests and buying behaviors." MobileLime makes a merchant's existing loyalty program work harder while improving the shopping experience for the consumer. It eliminates the need for physical loyalty cards by using a shopper's cell phone number as their unique identifier. The cashier simply enters the member's cell phone number at checkout and the shopper receives instant item-level savings towards purchases that will keep them coming back. With the Ring Bros. Marketplace Mobile Rewards Program, members can opt-in to receive weekly emails, exclusive interest-oriented text messages, event alerts, specials and savings on a wide selection of items each week. "We're very excited the residents of Cape Cod can experience the simplicity and convenience that comes with using their cell phone instead of a loyalty card and other traditional marketing vehicles," said Robert Wesley, president and CEO of MobileLime. "The launch of the Ring Bros. Mobile Rewards program is another example of how retailers nationwide are adopting our mobile platform and realizing the growing importance that cell phones play in our daily lives." Ring Bros. Marketplace Mobile Rewards is free to the consumer and available now. Consumers in the Cape Cod area can sign up at the store. Customers that enroll in the program will be entered to win a $100 gift card to Ring Bros. Marketplace. Random drawings will be held every week for four weeks, starting the week of May 1st. About MobileLime(R) MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible. With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases. MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive. Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options. Recently awarded 1st place winner of the Wireless Emerging Technologies Award at CTIA WIRELESS 2006 for the Consumer Messaging Application (SMS/MMS) category and the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area. To learn more, please visit www.mobilelime.com. About Ring Bros. Marketplace Ring Bros. Marketplace is an upscale grocery store located in South Dennis, MA that came up with a marketplace concept that would put "all the best under one roof." Ring Bros. Marketplace's goal was to create a market where its customers would find only the highest quality foods sold by small family businesses all with only making one stop. The Marketplace offers its customers wonderful ingredients from its seven individually owned shops: Ring Bros. Markets, specializes in fresh produce, dairy and grocery products. Harney's Liquors provides one of the largest selections of wines, craft brews and top shelf liquors on Cape Cod. Dark Horse Beef and Deli offers all natural beef, chicken, cheese and deli products. Spinner's Pizza & Burrito prepares fresh gourmet pizzas, burritos, take home meals and homemade desserts. Chatham Fish & Lobster provides the freshest fish, shellfish and lobster on Cape Cod. Nata's Noodles together with Montilio's Express round out the marketplace with delectable desserts, freshly made pasta and prepared gourmet foods...all the best under one roof. The store also offers home delivery service. Ring Bros. Marketplace is located on 485 Route 134, South Dennis, Cape Cod, MA. To learn more, please visit www.ringbrosmarketplace.com |
