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CallTrackingMetrics Announces New Google AdWords Integration for Call Extension and Call Only AdsSEVERNA PARK, Md., Nov. 2, 2015 /PRNewswire/ -- CallTrackingMetrics' new integration utilizes Google's call forwarding numbers and CallTrackingMetrics' tracking numbers, allowing the two systems to sync and capture data that was never available before. This advanced technology is able to capture the campaign, ad group, and keyword searched for phone calls through call extension and call only ads. Now, because there is campaign data associated with the phone calls, they can be attributed as call conversions in AdWords, down to the keyword searched. Calls coming through call extension and call only ads have traditionally been tracked without any website visitor data or campaign information. This is because ads on Google's search network can have thousands of impressions without ever receiving a click to match to the call. With call extensions and call only ads, the caller doesn't interact with an advertiser's website, thus being tracked exactly like an offline trackingsource. Traditionally the only solution was to have many different tracking numbers including one for each keyword, which is cost prohibitive for most advertisers. CallTrackingMetrics CEO, Todd Fisher, describes the integration as "finally filing in the missing piece of the puzzle in optimizing AdWords campaigns. Some of our customers see as much as 50% of their call traffic coming through call extension and call only ads so being able to map calls back to the exact ad and keyword is going to provide them with the information they need to truly understand what's working". CallTrackingMetrics' new integration is a huge break-through, providing marketers with the ability to track all interactions from their AdWords campaigns. Advertisers can immediately start to optimize their call only ads and call extensions around those that are driving the best calls, helping them get the most out their marketing budget. About CallTrackingMetrics CONTACT: Laure Fisher, (888) 744-0122 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/calltrackingmetrics-announces-new-google-adwords-integration-for-call-extension-and-call-only-ads-300170590.html SOURCE CallTrackingMetrics |