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Breo 2016-2017 U.S. Promotional Report - Research and Markets

[December 15, 2017]

Breo 2016-2017 U.S. Promotional Report - Research and Markets

The "Breo 2016 U.S. Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

How many physicians were reached by Breo through personal promotion in 2016 and how does this compare to its peer set in the Asthma and Chronic Obstructive Pulmonary Disease markets?
What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
How does GSK's depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, Pulmonology, and Allergy/Immunology) and how does this compare to its peers and the overall set of rep-accessible hysicians?
How often are physicians receiving paid meals for Breo throughout the year (e.g., monthly, quarterly, annually)?
Who were the most detailed prescribers and top paid speakers for Breo in 2016?

Data Sources and Methodology:

We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
Over 129,000 paid interactions across 38,800 physicians made on behalf of Breo were carefully examined to support our analysis. In addition, interaction data from 19 peer products (e.g., Advair, Aerospan, Anoro, Arnuity, Asmanex, Brovana, Cinqair, Daliresp, Dulera, Flovent, Incruse, Nucala, Perforomist, ProAir, Qvar, Spiriva, Stiolto, Symbicort, and Xolair) was leveraged to provide benchmarking and market insights.