TMCnet News
Brands Drive Online Growth with 1-800 NumberDirect response marketing has shifted greatly over the past decade with the boom of digital media. But Marketing Architects is proving that old school media like TV and radio are driving huge results for online marketers. According to recent data compiled by the Minneapolis-based agency, it was found that phone numbers in direct-response TV or radio spots help build web attribution by generating an average of six web hits for every phone call. With more than 50,000 unique 800 numbers in their pipeline, Marketing Architects has leveraged them to discover and build accurate measurement of web attribution models that provide a clear picture into how much TV and radio drive online traffic. For example, each phone call Marketing Architects generated via TV advertising for the HurryCane® (a walking aid for seniors), they achieved a response rate of eight web hits. In another case, they saw a 20:1 ratio of calls to web visits. With more brands shifting to digital, these findings showcase the importance of an integrated avertising approach - where broadcast advertisements are used to inform consumers of a product and a strong online presence completes the transaction. "Attribution has always been one of the most challenging aspects to online marketing. Our use of 800 numbers, and the attribution models we've built allows for incredible tracking of creative performance and the TV media intersections that drive performance for our clients," said Chuck Hengel, founder and CEO of Marketing Architects, "On top of that, we've found that a 60 second broadcast spot drives more qualified customers to your site than online marketing. In fact, a TV customer will be twice as likely to buy than a customer brought to you by Facebook (News - Alert)." About Marketing Architects Marketing Architects is a Minneapolis-based, direct response advertising agency with an 18-year history of launching direct-to-consumer brands in radio and television. Through a unique "all-in" approach of investing its own money to rapidly track clients' success, Marketing Architects has helped a wide variety of clients successfully grow their products to household names. In 2011, Marketing Architects launched a product development sister company called ZOOMWORKS bringing to market its own product innovations like the HurryCane. For more information about Marketing Architects, visit www.marketingarchitects.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20160802006351/en/ |
