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BONDI: Leading Mobile Operators Collaborate to Enable Rich Mobile Web
Services
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:01072008
London -- A leading group of mobile operators today unveiled a new
initiative to create a blueprint and roadmap for opening up mobile
functionality to encourage the development of exciting mobile
applications without compromising customer security. The new initiative
will be known as BONDI.
Supported by the OMTP members including 3 Group, AT&T, T-Mobile,
Telenor, Telefonica, Telecom Italia and Vodafone, BONDI will provide a
consistent and secure web services interface that can be used by all
web developers across multiple device platforms. This will provide the
opportunity for web developers to address a mass market of consumers
and to drive the use of data services on mobile.
BONDI will harmonise the various open and proprietary ongoing
initiatives and this cooperative work will minimise the potential for
technology fragmentation in this exciting area. BONDI, under the OMTP
umbrella, will contribute towards ongoing standardisation work to help
create a new rich web experience for mobile while also ensuring an
appropriate degree of protection that will maintain the current high
level of trust by mobile phone users.
BONDI will expose key handset features to web developers to help them
develop more function-rich, user friendly and relevant applications.
The new handset software will be engineered in such a way as to prevent
fraudulent and malicious activity through unauthorised access to
functions or sensitive personal information.
Tim Raby. MD OMTP commented, "Users have to be certain when they use
the mobile web that their privacy is paramount. The OMTP goal is to
enable and protect' - to enable fantastic new services whilst at the
same time protecting the user."
Christian Salbaing, Managing Director, 3 Group said "High speed
mobileinternet access has been a key component of 3's flat rate mobile
internet strategy. The development of smarter mobile devices and
services is an important step in that strategy and BONDI is key in
enabling this to operate across a wide variety of handsets. It also
ensures we can provide the necessary security to protect our customers."
Hank Kafka, vice president, Architecture for AT&T's wireless unit said,
"With a tradition of offering the most cutting-edge devices in the
U.S., the potential to deliver innovative new services to our customers
is vast. AT&T is committed to offering the newest and best services,
while also protecting our customers and the wireless experience."
Arnd Gallmann, Senior Vice President Terminal Technology at T-Mobile
International added: "Keeping a lid on fragmentation, whilst at the
same time enabling new functionality, will encourage more developers to
create unique, exciting applications for mobile web 2.0. In turn, this
will improve the mobile broadband proposition and greatly enhance the
customer experience."
"Mobile Web 2.0 is an exciting opportunity; the potential for
advancement is huge." said Carlos Melendo, Senior Manager Handsets at
Telefonica. "We at Telefonica, are looking forward to seeing BONDI help
bring the mobile web close to the capabilities of the PC web."
Luca Tomassini, Executive Vice President Innovation & Business
Development for Telecom Italia's domestic mobile unit, said "With
Industry initiatives such as BONDI, Telecom Italia will be able to
deliver innovative services to customers and operators will offer web
developers a new path to develop innovative technologies for the mobile
broadband experience."
Commenting on the latest initiative, Reinhard Kreft, Vodafone's Head of
Standardisation and Industry Engagements, said, "With so many diverse
mobile devices and operating systems available in today's
marketplace,it canbe quite challenging toroll outconsistent and
compellingnew services across such a broad spread.BONDI addresses the
needto deliver great services across multiple platforms, whilst
ensuring that customers are protected fromany risk associated with
adopting a more open approach to these systems."
"A really simple way for developers to create rich mobile services &
applications, combined with the required security and trust by the
parties in the provisioning of them, could really boost the mobile web
2.0", concluded Stein Hansen, Vice President Group Strategy at Telenor.
"BONDI is an important step in that direction."
CONTACT: Sarah Bedwell, MUSTARD PR
Tel: +44(0)1628 502 601
e-mail: sarah@mustardpr.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
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Copyright ? 2008 M2 Communications Ltd.
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