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BondDesk Wins Prestigious Neilson Norman Award for BondWorksNEW YORK --(Business Wire)-- BondDesk, the premier provider of retail fixed income trading technology and execution services, today announced that its BondWorks™ Wealth Management Platform has secured a highly coveted "Best Application Design" award from the Neilson Norman Group (NNG), one of the world's leading design and usability research and consultancy firms. BondDesk is the first-ever winner from the financial services industry of this prestigious award. Launched in 2011, BondWorks represents one of the most advanced and intuitive platforms ever developed specifically for, and in close consultation with, the financial advisor community. As part of the two-year development process, BondDesk solicited feedback from a wide swath of its user community to ensure that the explicit and mission-critical needs of its community were met by BondWorks. "Our client's requirements vary widely from user to user, so it was important for us to take a look, listen and learn approach by engaging directly with our users to learn how they approach and navigate the bond market," said Kamaryn Tanner, BondWorks product manager. "We learned a lot during this process, and certain themes emerged that became the central focus of our development work. As we began to roll out the new platform, our work was validated by the excitement generated within our user base and the rapid take-up of the new platform. Being recognized by such a respected firm as NNG is like icing on the cake. We're thrilled and honored to have won this award." Since its launch, BondWorks has been adopted by morethan 25,000 advisors and continues to build on this momentum by regularly attracting new users. The platform represents a complete overhaul of how advisors interact with and trade retail bonds, with significantly enhanced, wizard-based workflow tools, advanced search capabilities, interactive graphical interfaces, real-time alerts and monitoring functionality, and the ability for users to customize to best fit their individual working styles. The application is optimized to help make bond trading accessible both for financial advisors who trade bonds infrequently, as well as to serve advisors whose primary business is bonds. "We pride ourselves on being a customer-centric organization, something a lot of firms say but not all practice," said Kim Bang, Chief Executive Officer of BondDesk. "By involving our users in the development process from the very beginning, we were able to deliver a platform that caters specifically to their needs and literally transforms the way an advisor works. Because BondWorks automates so much of an advisor's workflow, they can work more efficiently and manage client portfolios more easily. By helping advisors amass new assets to manage and source quality investment opportunities in the retail bond market, BondWorks is delivering what ultimately matters most to our community." About BondDesk BondDesk Group LLC is a leading financial technology company providing innovative, enterprise-wide fixed income solutions to a community of over 2,000 investment firms, including many of the top broker-dealers in North America. BondDesk's workstation solutions, including its flagship BondWorks™ Wealth Management Platform, enable over 100,000 financial advisors and asset managers to trade bonds with confidence, manage client portfolios and attract new assets. The company's industry-leading advisor workstation, price transparency, portfolio management and compliance solutions empower wealth managers to better service the needs of the investing public. In addition, the BondDesk Alternative Trading System (ATS), operated by BondDesk Trading LLC, provides the BondDesk community with access to an aggregated pool of over 100,000 daily live offerings of odd-lot fixed income securities in a broad range of asset classes. The BondDesk Trading ATS executes over 20,000 transactions per day with high levels of execution certainty and price quality. BondDesk Trading LLC, member FINRA and SIPC, is a wholly-owned subsidiary of BondDesk Group LLC. To learn more, visit www.bonddeskgroup.com, and follow @BondDesk on Twitter (News - Alert).
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