TMCnet News
Bluestreak Technology and Cellfish Media Announce the Latest Advancement in Mobile Phone Personalization: Evolving AvatarsMONTREAL --(Business Wire)-- Bluestreak Technology Inc., the leader in open Flash® platforms for wireless and wired devices, and Cellfish (News - Alert) Media, the major French player in mobiles services publishing and marketing, today unveiled the latest advancement for consumers who want to personalize their mobile devices: evolving avatars. The companies have teamed to launch a suite of fun, new personalization services for mobile phones that use dynamic animated characters, like Pilou the Hamster and Surimi the Fish, to alert the device owner to changes in phone status, such as battery power and network reception. The services run from the home or idle screens of most major phones and consumers can download these new applications today from iTunes, the Ovi Store, the Android (News - Alert) Market or the Cellfish Media Storefront named KKO Club. This international service is now launched in France, running on the Top 100 most popular devices of the local wireless operators, as well as other popular devices worldwide. The first of the series of services to be launched are dynamic battery status indicators that depict Pilou the Hamster racing on his favorite wheel and Surimi the Fish swimming on the phone's idle screen. Each animated character becomes less active and more distressed as battery power diminishes. Consumers who download the applications can quickly glance at their phone's idle screen to determine, by the character's activity level, if their battery needs to be recharged. "From ringtones to multimedia applications, Cellfish Media is committed to delivering the latest advancements in mobile entertainment and these idle screen animations offer consumers an engaging new way to personalize their devices," said Nicolas d'Hueppe, CEO of Cellfish Media France. "We look forward to working with Bluestreak Technology to offer our customers a wide variety of these unique multimedia personalization services in the future." "Mobile phones are becoming increasingly personal, and giving consumers the ability to customize their phones based on their mood or style is an important part of the consumer experience," said Dominique Jodoin, Bluestreak Technology CEO and President. "The mobile phone's home and idle screens have traditionally been locations to display simple static images, but with these new animations we now offer richer multimedia options that are both entertaining and informative for the consumer. By combining Cellfish Media's popular content with Bluestreak Technology's mobile application solutions, consumers can now animate their phones like never before." The new animated character services will run on a wide variety of devices including the latest Android, iPhone (News - Alert), Java, Symbian, and Windows Mobile powered phones. A demonstration of the services can be seen at the Bluestreak Technology stand #2J55 in Hall 2 at the Mobile World Congress (News - Alert) tradeshow in Barcelona, Spain, February 15-18, 2010. For more information about Bluestreak Technology and its award-winning MachBlue™ open Flash platform, please visit http://www.bluestreaktech.com. About Bluestreak Technology Bluestreak Technology is the open Flash® platform leader for companies that want to create custom Adobe® Flash-based user interfaces, applications, and web services across a wide variety of wired and wireless devices. The company's award-winning MachBlue™ platform extends the rich graphics that Flash is known for on the Web with the customization options necessary to overcome the unique constraints of set-top boxes, mobile phones, digital televisions, and other consumer electronic devices. Bluestreak Technology's software is used daily by millions of consumers worldwide, delivering interactive and engaging user experiences that have been shown to improve service adoption rates by 75%, increase content usage by over 50%, and deliver customer satisfaction rates as high as 98%. Privately held and headquartered in Montreal, Canada, Bluestreak Technology powers the Flash-based user interfaces and applications for many of today's leading television and mobile companies, including France Telecom, Time Warner (News - Alert) Cable, DivX, Videotron, Mitsubishi, and Telecom Italia France. Additional information is available at +1 (514) 448-7662, [email protected], and http://www.bluestreaktech.com. MachBlue™ is a registered trademark of Bluestreak Technology. All Rights Reserved. Flash® is a registered trademark of Adobe Systems, Inc. in the United States and other countries. Other product or service marks mentioned herein are the trademarks of their respective owners. About Cellfish Media Cellfish Media is a leading publisher and distributor of mobile content. The company offers a full package of consumer entertainment services (personalization, music, news, games, lifestyle, videos, mobile communities), marketed under the KKO brand or in partnership with operators' portals and leading media companies. Cellfish Media also produces original mobile-specific content at its studios, including Blingtones and Meuh Meuh Star. Bolstered by its seven-year leadership in the mobile marketing industry, Cellfish Media provides an integrated platform, equipped with payment, website hosting, publication, custom-made content creation, management and CRM solutions, to operators, media groups and advertisers. Cellfish Media has recognized expertise in direct marketing as well as SMS and Wap campaign management. Cellfish Media employs 320 people in France, Germany and the US, where the group is based. Additional information is available at http://www.cellfishmedia.fr. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6179043&lang=en |
