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Blueocean Releases Findings and Predictions for Retail Promotions Around Consumer Technology ProductsGlobal analytics and insights provider Blueocean Market Intelligence announces the release of a research report that presents findings on retail promotions surrounding consumer technology products from the 2015 holiday season and shares predictions for 2016. The research was done using Minerva, the company's proprietary global digital competitive intelligence product. Blueocean Market Intelligence analyzed more than 100,000 data points across multiple retailers and consumer technology brands from November 2015 to mid-January 2016. Based on the analysis, Blueocean Market Intelligence found traditional list price discounting, clearance sales and price match guarantees among the top promotion categories for 2015. Blueocean Market Intelligence predicts the following surrounding retail promotions for the 2016 holiday season:
Minerva is a digital competitive intelligence product tha focuses on providing near to real-time competitive details on tactical and strategic moves. Basic competitive intelligence solutions often deliver insights in fragments due to the lack of available, unified answers. Minerva is a comprehensive SaaS (News - Alert) competitive intelligence solution tailored to various teams involved in product planning (including launches and pricing), marketing, and customer satisfaction. It fills a void and provides a unified view with access to different aspects of competitive and owned intelligence in near real time so companies can deploy a timely, informed response. "We know that companies like promotions for their ability to ramp up profits, but they also have the ability to help uncover new opportunities and gain market share which is beneficial as part of a long-term strategy. In today's hyper-competitive environment, it's important for companies to have a comprehensive understanding of their competitor's promotional activities at a tactical level in order to swiftly move ahead of their competition and achieve their business goals," says Anees Merchant, senior vice president. Copies of the full report are available upon request. To learn more about Blueocean Market Intelligence's Minerva product, visit www.blueoceanmi.com/minerva. About Blueocean Market Intelligence Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions. Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services and Borderless Access Panels) that includes more than 1,200 professionals serving the world's largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20160926005123/en/ |
