blinkx Provides Content to Roku With New App
May 31, 2011 (Close-Up Media via COMTEX) --
blinkx, a video search engine, announced that a blinkx app is now available on Roku, an Internet TV platform.
The Company said the app can be found in Roku's Channel Store and allows customers to seamlessly search, discover and watch high quality videos from blinkx's extensive index of professionally produced content.
According to a release, introduced in 2008, the Roku streaming players provide a way for customers to access a variety of entertainment choices instantly on their TV. In 2009, Roku added the Roku Channel Store, an app store and open development environment for long- and short-form streaming entertainment to the TV. With more than 225 entertainment channels - now including blinkx - Roku players deliver the best collection of streaming entertainment available for the TV.
"Roku recently hit more than 15 million channel downloads, in part due to our expanding selection of entertainment in the Roku Channel Store," said Jim Funk, vice president of business development at Roku. "With the addition of this new app to our growing content library, our customers will be able enjoy the rich online video content that blinkx has to offer, directly from their TVs."
The blinkx app for Roku gives customers the ability to search through blinkx's index of content and immediate access to four distinct and engaging video channels:
-Sports a channel showcasing the latest highlights, interviews and game updates from the world of sports
-News a breaking news channel featuring top stories from around the world, culled from the "Inform Me" channel on blinkx.com
-Editorialized roundup of videos from across the Web, including the latest shocking news from Hollywood and jaw-dropping human feats
-Fun a riveting playlist of hilarious bloopers, amazing stunts, ridiculous pranks and cute animals, drawn from blinkx Beat
"Roku's streaming players are renowned for bringing the best in entertainment to TVs," said Suranga Chandratillake, founder and CEO at blinkx. "We're thrilled to offer the blinkx app, which combines our robust video search technology with our massive index of professionally produced video, to Roku customers everywhere."
blinkx noted that it has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date. blinkx has also opened its TV API to provide partners in the Connected TV ecosystem—from box makers and TV manufacturers, to app developers and game consoles - access to blinkx's video index.
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