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Blast Radius: Blast Radius Accelerates E-Commerce Deployment For
Communications Providers; Launches the Solution Accelerator for
Communications Package for ATG Based Platforms
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:30042008
London, UK -- Strategic interactive agency Blast Radius today announced
the release of its Solution Accelerator for Communications which
reduces the time to go-live for e-Commerce sites of quadruple play
communications service providers (television, broadband, land-line, and
mobile).
The Solution Accelerator integrates strategic counsel and the agile
development of both technology and design elements with a suite of core
components designed specifically for the communications sector. By
addressing the demanding e-Commerce and marketing requirements specific
to communications - an industry which features a complex mix of
products and services - the Accelerator eliminates the inflexibility of
many current generation e-Commerce solutions which restrict marketing
agility.
The components, such as the product catalogue and flexible pricing
models, provide a complete functional package including: - The ability
to market and sell targeted combinations of phones, broadband,
accessories, tariff plans, and value-added service bundles - A purpose
built foundation for the communications sector which delivers the rich
functionality that digital savvy customers expect in an online
experience - Content administration and merchandising capabilities,
search engine optimization, and an integrated Rich Internet Application
front-end which can be readily adapted to match branding
In addition to the functional components, the Solution Accelerator
embodies both marketing services and ATG best practices that Blast
Radius has developed through over 50 ATG implementations worldwide.
"Solution Accelerator for Communications reduces the effort, time, and
risk of implementing the ATG platform. It frees us to implement the
higher order marketing, which all our clients desire much earlier in an
implementation cycle. We don't have to re-invent the wheel," said
Darrell Snow, SVP, Technology and ATG Practice Leader for Blast Radius.
"Blast Radius' experience in both ATG implementation and the
communications sector enables us to deliver this package, a solid
customer experience foundation, which differentiates us from the
competition who start each project from square one."
"We see tremendous value in Solution Accelerator for Communications. It
enables communications service providers to draw on Blast Radius'
leadership in customer experience design and understanding of the
sector to achieve their business goals faster and with less risk," said
Peter Ford, Alliances Director, ATG Europe.
ABOUT BLAST RADIUS
Blast Radius (www.blastradius.com) is a strategic interactive agency
that builds long term relationships with global consumer brands to
deliver innovative and profitable customer experiences.It does this by
combining business savvy, experience design, and industry-leading
technologies - including its work with ATG as an accredited
partner.With offices across North America and Europe, Blast Radius
clients include BMW, EA, Jenny Craig, Newell Rubbermaid, Nike,
Nintendo, Virgin and Vodafone. Blast Radius is a proud member of the
Wunderman Network and WPP Group.
ABOUT ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce
platform and e-commerce optimization services that the world's most
customer-conscious companies use to power their e-commerce Web sites,
attract prospects, convert them to buyers and ensure their satisfaction
so they become loyal, repeat, profitable customers. Our e-commerce
suite is ranked the #1 current offering and #1 in strategy by the
industry's most influential analyst firms, and powers more of the top
300 internet retailers than any other vendor. Our eStara brand of
e-commerce optimization services - including the world's most widely
used click to call offering - dramatically increase conversions and
order size and enhance customer support. ATG's solutions are used by
over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola,
Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV,
eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business
School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig,
Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman
Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips,
Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy
Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.
CONTACT: Jonathan Simnett, Blast Radius
Tel: +44 (0)207 680 5500
e-mail: jonathan@chameleonpr.com
Allan Edwards, Chameleon PR Ltd
Tel: +44 (0)207 680 5500
Tel: +44 (0)795 658 3080
Fax: +44 (0)2076 805555
e-mail: allan@chamleonpr.com
WWW: http://www.chameleonpr.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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