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Black Friday 2015: Smartphones Generated 20% of all Online Revenue [Infographic]PITTSBURGH, Nov. 28, 2015 /PRNewswire/ -- America's five-day shopping spree continued on Black Friday with smartphone shoppers generating 20% of total online revenue, a 46% year-over-year increase. 69% of smartphone dollars were generated by iPhones, and 31% was produced by Android-enabled brands. Add in tablets, and mobile devices produced one-third of total online revenue this Black Friday. Big Spending on Mobile Mobile Shoppers Browsed and Bougt Early More Purchases on Mobile Visits on Mobile Additional reports on Cyber Weekend and the holiday shopping season will be released throughout the week at blog.brandingbrand.com. DATA USED: Branding Brand analyzed a total of 10,064,833 visits across a sample of 50 U.S. retailer sites on Friday, Nov. 27, 2015. ABOUT BRANDING BRAND: Branding Brand launches and optimizes web, app, and in-store shopping experiences for 200 major brands, including Barnes and Noble, American Eagle Outfitters, and Sports Authority. Over two billion customers a year shop on the Company's patented platform, arming its analysts with the largest collection of data on usability best practices. For more information, visit www.brandingbrand.com, or follow @brandingbrand on Twitter. Photo - http://photos.prnewswire.com/prnh/20151128/291502-INFO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/black-friday-2015-smartphones-generated-20-of-all-online-revenue-infographic-300185051.html SOURCE Branding Brand |