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Birnbach Communications Signs Bradford Networks; Thriving NAC Vendor Joins Growing Security Practice
[March 12, 2008]

Birnbach Communications Signs Bradford Networks; Thriving NAC Vendor Joins Growing Security Practice


Birnbach Communications, Inc., announced today that it has added Bradford Networks (News - Alert) to its client roster of security clients. A leading provider of comprehensive network access control (NAC), Bradford retained the agency to handle media relations, online media, product reviews, and analyst relations. Birnbach also works with clients in financial services and software, technology, healthcare and life sciences, consumer, nonprofit, and education sectors.

Concord, NH-based Bradford Networks, (www.bradfordnetworks.com) develops advanced NAC solutions for wireless, wired, and VPN networks. Used by more than 400 academic and business customers, Bradford’s out-of-band appliances, Campus Manager and NAC Director, leverage existing network infrastructures and investments to deliver automated identity management, endpoint compliance and usage policy enforcement services. Bradford helps IT managers address the challenges of guest access, unmanaged devices and regulatory compliance and to maintain a comprehensive view of devices connected to the network at all times.

Bradford’s NAC solutions provide identity management, endpoint compliance, and usage policy enforcement to customers in healthcare, financial services, education, and other enterprise environments. In the fall of 2007, the company announced that Campus Manager, which is used by hundreds of academic institutions, secured the fall move-in of more than 1 million students, faculty, and staff at campuses worldwide, double the number from the previous fall.

“As networks become more dispersed, administrators are challenged with protecting network integrity while providing access to a wider range of devices connecting through many different means. Increasingly, organizations are turning to NAC solutions to prevent security breaches through endpoint compliance, react instantly to activities that violate use policy, and provide all users – employees, vendors, consultants, and other guests – with access to the network services they need,” said Jerry Skurla, Vice President of Marketing, Bradford Networks. “We have extensive experience in the NAC market, based on six years of experience and on hundreds of long-term customers. We’ve been working with Birnbach as an extension of our marketing team. They are helping Bradford break through the clutter of a growing and very competitive market, and have generated very positive coverage.”

Built up over the past decade, the Birnbach team's security experience is extensive, covering a broad range of security technologies and issues, including NAC, network security, network forensics, intrusion detection software (IDS), distributed denials of service (DDoS), worms and firewalls, biometrics, homeland security, anti-money laundering, Basel II and other regulatory compliance issues.

“When Bradford started out, NAC was a small subset within security. These days, because companies must be vigilant and address new and critical threats that didn’t exist yesterday, the NAC market is exploding. Infonetics research projects the NAC market to reach $3.9 billion in 2008, up substantially from $323 million in 2005. Bradford has a great story and terrific position in the market, with a recent analyst report that 78 percent of its customers would look to Bradford for future NAC investments,” said Norman Birnbach, President, Birnbach Communications, Inc. “Security continues to be an important market for us. Beyond traditional media relations, we’re also working with Bradford with social media including blogs and podcasts.”

About Bradford Networks
Bradford Networks develops advanced network access control solutions for wireless, wired and VPN networks. Bradford’s award-winning, out-of-band appliances leverage existing network infrastructure to automatically enforce NAC policy at the network edge making networks more secure and efficient. Privately held, Bradford Networks is located in Concord, NH. For more information, call (603) 228-5300 or visit www.bradfordnetworks.com.

About Birnbach Communications, Inc.
Boston-based Birnbach Communications, Inc., an independent PR agency, provides its clients with a portfolio of strategic business communication services, specializing in national media relations, executive visibility and corporate communications. The agency enables its client base of emerging and mid-size companies to reach customers, investors, venture capital firms, and business partners; launch new products and services; establish new product categories and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues – not just PR issues. Birnbach's team represents more than 140 years of PR, marketing and communications experience across a range of industries, including financial software and services, security, technology, healthcare and life sciences, consumer, nonprofit and education sectors. For more information, visit www.birnbachcom.com.

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