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Bidtellect Bows Intellibid 3.0 to Advance Native Ad OptimizationBidtellect, the leading Native Advertising technology platform, has announced the release of the 3rd generation of Intellibid?, its proprietary optimization engine. This latest release of Intellibid? represents a major market-leading advancement in the tool that is poised to elevate the quality and performance of native programmatic advertising at scale. As further evidence of Bidtellect's commitment to optimization, the company has also promoted Kris Kalish to Director of Optimization Technology. The enhancements to the engine include the 3rd version of Bid Curve? Optimization, Pacing, and Click Through Rate (CTR) Estimation:
The release of Intellibid? 3.0 follows Bidtellect's recent $22.35 million Series B fundraising round. About Bidtellect Launched in 2013 by a group of the digital media industry's most successful ad tech pioneers, Bidtellect®, www.bidtellect.com, is the global leader in Native Advertising technologies and solutions. The Bidtellect platform - built from the ground up to accommodate the unique challenges associated with delivery of targeted Native ads across all devices and in all formats -- offers advertisers, agencies and media companies a unique and powerful toolset. Bidtellect's proprietary state of the art technology - the most advanced in the industry today - allows Native ad planning, buying, selling and overall management on a single platform. By utilizing Bidtellect's Native DSP (nDSP), Native SSP (nSSP) and openRTB 2.3 Native Exchange, advertisers and publishers can now implement effective Native campaigns at scale with maximum optimization and ROI. Bidtellect was cofounded by John Ferber, of Advertising.com, which was acquired by AOL and now part of Verizon (News - Alert). For more information please visit www.bidtellect.com, like Bidtellect on Facebook, and follow us on Twitter and LinkedIn.
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