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Bharat Book Bureau: Mobile World Congress 2013 Observations: Strategies of Smartphone Brands and Operating System Developers
[August 13, 2014]

Bharat Book Bureau: Mobile World Congress 2013 Observations: Strategies of Smartphone Brands and Operating System Developers


(M2 PressWIRE Via Acquire Media NewsEdge) With the development of Smartphone market near maturity, the industrial competition has been expanding from products to marketing strategies. In order to gain media attention, international branded vendors such as BlackBerry, HTC, and Samsung chose to separately hold their flagship product launch shows instead of making product debuts in international exhibitions such as CES (Consumer Electronics Show) or MWC (Mobile World Congress). Nevertheless, at this year's MWC, there were still a wide range of new phones showcased, mainly entry-level and mid-range models. This report profiles new products demonstrated by branded venders at MWC 2013 and examines their strategies amid signs of maturity in the industry.



Table of Content 1.New Market Development Key Trends to Look for at MWC 2013 1.1 Phablet Products Still Testing Market Acceptance 1.2 Market-flooding Strategy to Segment Value-line Market Further 1.3 Firefox OS Aims to Tap Replacement Demand for Entry-level Feature Phones 2. Conclusion.

Appendix For more info: https://www.bharatbook.com/telecommunications-market-research-reports-235641/mobile-world-congress-2013-observations-strategies-of-smartphone-brands-and-operating-system-developers.html Contact us at : Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Toll Free No for USA/Canada : 1-866-279-8368 Email: [email protected] Website: www.bharatbook.com Follow us on twitter: https://twitter.com/researchbook Follow us on linked in : http://www.linkedin.com/company/bharat-book-bureau Our Blog : http://blog.bharatbook.com/ .


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