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BetVictor Chooses Talend Big Data Integration to Drive Competitive EdgeTalend, a global leader in big data integration software, today announced that one of Europe's leading online betting and gaming companies, BetVictor, which has a reputation as a technological innovator in the industry, has selected Talend to drive insight and analysis of customer behavior together with real-time predictive capabilities. "We are a data-driven organization and we recognize that the ability to harness data and leverage it across the organization in real-time will be critical to the business as we continue to grow," said Kris Marshall, head of Business Intelligence & Analytics, BetVictor. "We were impressed with what Talend could offer 'out-of-box' in comparison to other vendors; opting for Talend will unlock seamless access to any third party data source and allow us to quickly transfer data into our operational data hub that's powered by Cloudera." Marshall added, "Our ultimate aim is to create an end-to-end data organism that enables us to turn complex business requirements into commercially driven initiatives." "Big data is being used actively across the gaming sector today to target customers more<> effectively, differentiate solutions, and monetize service offerings," said François Mero, senior vice president of Sales EMEA, Talend. "We are delighted that BetVictor has chosen to use Talend to help capitalize on these trends and enhance not only its customers' gaming experience but also optimize its overall business." Further details on the capabilities of Talend Big Data Integration can be found here or you can choose to test drive the product today. Like this story? Tweet this: European Bookmaker @BetVictor bets on Talend #BigData Integration for online gaming and wins big.
About BetVictor: In May 2014, Michael Tabor, who had previously been a major shareholder in the business, acquired sole-ownership of BetVictor.
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