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Behavior Modification Wearable Wins Inaugural Logic PD Digital Product Innovation ChallengeLogic PD (News - Alert), a complete product lifecycle solutions company for the digital world, has announced the completion of its inaugural Digital Product Innovation Challenge! A six-week mini-MBA program that took participants through Logic PD's accelerated Digital Product Management Curriculum culminated on Nov. 19 at a banquet where the winners were announced. The grand prize winner of the six-week program is HabitAware, a behavior modification wearable that alerts the user when they are performing nervous or anxious behaviors. Born from the developer's personal struggle, the device helps individuals with Trichotillomania and other body-focused repetitive behaviors (BFRB) by creating awareness of the undesirable action. Used on its own or to augment a standard Cognitive Behavioral Therapy (CBT) program, the device helps users re-train their brain and break themselves of their habitual behaviors. As the grand prize winner, HabitAware received $15,000 to put towards bringing the product to market in 2016. "With the help of Logic PD mentors in key fields including design, manufacturing and marketing, we were able to refine and articulate a more compelling value proposition and are confident in our go-to market strategy and product roadmap moving forward," said Aneela Idnani Kumar, co-founder of HabitAware. "We plan to launch HabitAware in 2016 and the prize money is going to help us complete a prototype in early next year." The second place project protects users from the harmful effects of the sun. Developed by Stella Wearables, the wearable device complemented by an app uses the individual's customized profile to know when he/she is being overexposed to UV rays. Projects by the remaining teams were:
"We are so fortunate to have been able to work with start-ups and small businesses and help provide them with the resources and tools they need to build a digital business plan," said Jason Voiovich, chief customer officer, Logic PD. "Through the Challenge and its curriculum, we look forward to seeing how each of our teams grow their product idea into a successful digital business." Following the sessions, teams presented their business blueprint to a panel of local experts representing key elements of a digital product launch. Winners were selected based on the blueprint that presents a digital product most likely to launch, and deliver the highest ROI. Judges for this year's program consisted of:
About Logic PD Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego. Editor's Note: To learn more about the program, the curriculum or participant projects, please contact Kim Davis at 612.436.9701 or [email protected] View source version on businesswire.com: http://www.businesswire.com/news/home/20151130006002/en/ |