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BDNA and ServiceNow Customers To Discuss Benefits of Leveraging Clean Data To Drive Business Innovation and Improve ROI in ServiceNow DeploymentsMOUNTAIN VIEW, Calif. --(Business Wire)-- BDNA, the leading Data as a Service (DaaS) company, today announced Cardinal Health, University of San Francisco, Nielsen and AutoTrader.com - joint customers with ServiceNow® - will discuss how they implemented a data driven approach and leveraged clean, quality data for strategic innovation and growth at the ServiceNow Knowledge14® conference on April 29 in San Francisco. "Our integration with ServiceNow allows our customers to break down the barriers bad data often creates and provide clean insight to help improve business decisions," said Lennard Fischer, EVP of Marketing at BDNA. "Cardinal Health, University of San Francisco, Nielsen and AutoTrader.com are excited to share how together with BDNA and ServiceNow they were able to maximize IT operations and drive results, revenue and ROI." Hear It For Yourself - Attend Our Breakout Session Succeeding with Asset Management, a process and data-driven best practice approach Cardinal Health and University of San Francisco Rick Piatak, IT Assest Manager, Cardinal Health Jim Uomini, Service Level Manager, University of San Francisco Tuesday, April 29 at 3:40pm Moscone West 3018 Rick Piatak, IT Asset Manager from Cardinal Health, and Jim Uomini, IT Manager rom University of San Francisco, will address how the adoption of a data-driven approach will improve asset management operations through the ServiceNow platform and normalized data from BDNA. In addition, they will discuss the transformation of IT through automation, the role of normalized data in software asset management as well as other critical technology initiatives for asset management. Attaining Data Nirvana - Lessons from Nielsen and AutoTrader.com's IT Innovation Journey AutoTrader.com and Nielsen Abdel-Azim Brown, Lead Program Integrator, ITSM, Nielsen Ted McCrobie, Manager, IT Asset Management, AutoTrader.com Wednesday, April 30 at 10:10am Moscone West 3001 Abdel-Azim Brown, Lead Program Integrator, ITSM for Nielsen and Ted McCrobie, Manager, IT Asset Management for AutoTrader.com, will speak on the pivotal role IT data insights and the ServiceNow platform have played in the transformation of their IT initiatives. In addition, they will discuss their experience in providing enterprise leaders the insights, backed by BDNA's quality data, to build a successful global business strategy. Drawing from lessons learned, the speakers will also share the parallels they've experienced between working with business executives and IT, as well as strategies for a long-term data roadmap to get IT back on track and running as a business unit. To learn more about hearing our customers speak, please visit the official Knowledge14 agenda. BDNA will be showcasing their certified solutions at ServiceNow Knowledge14 at Moscone Center in San Francisco, CA (News - Alert), from April 27 - May 1, 2014. Knowledge14 is the largest gathering of IT professionals using cloud services for enterprise IT service automation. Please stop by booth #107 for more information. To book an appointment or a demo, please visit: http://info.bdna.com/K14_Meet_Us_Lp.html. About BDNA BDNA is the leading Data as a Service company whose industrialized approach to delivering clean data enriched with the right market intelligence solves the challenge enterprise IT has faced for years in wasteful spending, recognizing risk, improving IT processes and unlocking new value streams. Using BDNA's TechnopediaTM as the common language, data intelligence flows to the right places of an organization, applications now give valuable insights and organizations are better connected with each other and their customers. Venture backed, the company has locations around the globe and is headquartered in Mountain View, California. For more information, please visit www.bdna.com.
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