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AXIS COMMUNICATIONS: Axis introduces smallest and smartest network cameras.
[November 25, 2008]

AXIS COMMUNICATIONS: Axis introduces smallest and smartest network cameras.


(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:25112008

Axis Communications, the global leader in the network video market1,
has introduced the AXIS M10 range of network cameras, a series of small
and smart cameras, ideal for securing locations such as small
businesses, boutiques, restaurants, hotels and residences. These
affordable, intuitive and reliable cameras from the market leader in
network video offer best-in-class image quality and professional
monitoring capabilities.

All three models, AXIS M1011, AXIS M1011-W and AXIS M1031-W provide
superior video image quality at 30 frames per second in VGA resolution.
The AXIS M1011-W and AXIS M1031-W add the option of connecting over an
IEEE 802.11g wireless interface through the built-in antenna, for easy
and flexible installation.

The AXIS M1031-W also features a passive infrared (PIR) sensor for
detecting movement, even in the dark and a white LED light for
illuminating the scene automatically at an event or when requested by
the user. Other features include two-way audio support with an
integrated microphone and speaker, allowing remote listening in on an
area as well as communication with individuals directly or using
uploaded or recorded audio clips.

All cameras in the AXIS M10 series provide multiple, individually
configurable, high-resolution video streams in H.264, Motion JPEG as
well as MPEG-4 Part 2 at full frame rate. H.264 compression enables
optimisation of storage and bandwidth efficiency by significantly
reducing the bit rate. Using progressive scan technology, the cameras
provide VGA images of moving objects without motion blur.

Phil Doyle, managing director, Axis Communications (UK) Ltd, commented:

"The AXIS M10 series of Network Cameras with their functional, smart
design are attractive additions to our broad range of network cameras.
The cameras offer a high-quality yet affordable video surveillance
solution, fully taking advantage of the benefits of network video."

The AXIS M10 range of Network Cameras are supported by the industry's
largest base of video management software through the Axis Application
Development Partner program as well as by AXIS Camera Station. The
cameras will be available in January 2009 through Axis' distribution
channels. All products in the AXIS M10 range are supported by Axis'
three year product warranty.

Notes to editors

1 Axis Communications is the global market leader in the network video
market with a market share of network cameras of 33.5%. The world

market for network cameras alone is forecast to be worth more than $2.5
Billion by 2012. The network camera market is set to have a CAGR of
more than 35 per cent per year over the next three years, according to
industry analyst house IMS Research (www.imsresearch.com) in its latest
market report entitled 'The World Market for CCTV and Video
Surveillance Equipment 2008 Edition' published in November 2008.

About Axis Communications


Axis is an IT company offering network video solutions for professional
installations. The company is the global market leader in network
video, driving the ongoing shift from analog to digital video
surveillance. Axis products and solutions focus on security
surveillance and remote monitoring, and are based on innovative, open
technology platforms. Axis is a Swedish-based company, operating
worldwide with offices in more than 20 countries and cooperating with
partners in more than 70 countries. Founded in 1984, Axis is listed on
the NASDAQ OMX Stockholm, under the ticker AXIS.

CONTACT: Alexandra Turner, sales and marketing co-ordinator, Axis
Communications (UK) Limited
Tel: +44 (0)1462 427 910
e-mail: [email protected]
WWW: http://www.axis.com
Miles Clayton, Agility PR Limited
Tel: +44 (0)1992 586 190
e-mail: [email protected]
Simon Bennett, Agility PR Limited
Tel: +44 (0)1992 586 190
e-mail:[email protected]

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Copyright ? 2008 M2 Communications Ltd.

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