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Autonomy Announces Upgrade to Its Mobile SearchAutonomy Corp. announces an upgrade to its IDOL Mobile.
By DAVID SIMS
TMCnet CRM Alert Columnist
Autonomy Corporation plc, an information infrastructure enterprise software vendor, is announcing upgrades to its existing mobile search technology, IDOL Mobile.
Autonomy provides the core technology for mobile telecommunication carriers to deliver targeted multimedia content -- videos, ring tones, ads, etc. -- to consumers. The technology can also be used by remote workers to access corporate information from handheld devices.
IDOL Mobile lets telecom providers continuously "reach out" to subscribers with "highly relevant, tailor-made" multimedia content, including video files, ring tones, games, news, e-commerce suggestions and web pages specifically repurposed for mobile screens. Companies can use IDOL Mobile to give employees a gateway to internal and external information from their mobile handsets. The technology can help keep employees away from the office up on news and developments.
The current upgrade "extends the functionality" of retrieval and information delivery.
The upgrade also lets advertisers profile potential targets more closely, studying "the way users interact with information on the handset."
"Mobile search is a hard problem to solve," said Sue Feldman, IDC's VP for Content Technologies. "With small screens and limited interactivity, mobile users don't want extraneous information delivered to them."
Last week Nokia introduced mobile search giving users access to search engines directly from their Nokia handset. Its current service and content providers incorporated in the search application include Eniro, Fonecta, Medio Systems, Yahoo!, Yell.com, as well as digital map solution provider AtlasCT and digital map data provider NAVTEQ.
The Nokia mobile search application is currently being piloted in the UK, Finland and Sweden. It will be distributed in the standard sales packs of the Nokia 6680, Nokia 6681 and Nokia 6630 smartphones. Nokia smartphone users can search for websites, images, news and weather information, as well as mobile content, such as ring tones, games and wallpapers and connect to see the site. Last month AOL jumped in local search services, joining Google, MSN and Yahoo "competing for revenue from advertising goods and services based on location," according to The Register:
"To use the service you will need a WAP2.0 phone. The service is free although network charges will apply. AOL is working with Israeli firm InfoGin which helps format webpages for smaller screened devices."
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David Sims is contributing editor for TMCnet. For more articles by David Sims, please visit:
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