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ATG and Guidester Form Partnership
CAMBRIDGE, Mass. --(Business Wire)-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose e-commerce suite powers more top online sellers than any other, and Guidester, Inc. the paid search network for manufacturers, (www.guidester.com), today announced a partnership that will allow merchants to enhance their e-commerce capabilities by adding brand bids from Guidester's network.
This partnership will enable merchants using ATG's e-commerce platform to utilize manufacturer cost-per-click (CPC) bids Guidester provides from its network. Guidester's paid search network factors manufacturer cost-per-click (CPC) bids into merchants' existing product sorting algorithms. In addition, merchants are able to generate an incremental revenue stream from the brands' online media campaigns. When shoppers click on manufacturer sponsored products, manufacturers are charged the CPC amounts they set in Guidester's AdMatch bidding engine.
"Guidester, alongside the ATG Commerce Suite, gives merchants an innovative and unique way to optimize their merchandising strategy and thus maximize their sales" said Cliff Conneighton, senior vice president of marketing, ATG. "We welcome Guidester as an important addition to ATG's partner ecosystem."
"ATG's customer base of best-known merchants is perfectly suited to capitalize on Guidester's powerful approach" said Joe Chin, chief executive officer of Guidester, Inc. "We look forward to working with ATG to help existing and new customers leverage our partnership and accelerate their business growth."
About ATG, Inc.
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q, Cabela's, Carrefour, Cingular, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.
About Guidester, Inc.
Guidester is the first paid search network for product manufacturers. Through Guidester's proprietary AdMatch bidding engine, product manufacturers like Sony, Olympus and Lenovo set CPC bids to influence top product placement in the search results on Guidester's network of ecommerce and comparison shopping engine partners. Guidester provides manufacturers with sponsorship opportunities through a variety of services and navigation tools it deploys on its partner sites including: Guidester Hit List(TM), Guidester NAV(TM) and Guidester IQ(TM). For more information on the company and its services, please visit us online at http://www.guidester.com/ or call 212.227.8990.
(C) 2007 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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