The ATA Says, 'Donate To The Red Cross'

By Tracey E. Schelmetic, Editorial Director, Customer Interaction Solutions

People like to vilify telemarketers; it's become something of a national hobby. The vilification is deserved when you receive unwanted, untargeted calls at the dinner hour. What many people don't know, however, is that during times of national emergency, many teleservices agencies, large and small, donate hundreds, even thousands, of hours of time for fundraising and emergency efforts. The American Teleservices Agency (ATA) has asked its members to realize that now is one of those times to help in any way possible.

In response to Hurricane Katrina's destruction along the Gulf Coast , the ATA has called upon the millions of contact center representatives to support the American Red Cross in their disaster relief efforts. 

"Our industry has always played a crucial role in fundraising and taking donations, but now it's our turn to provide some support," said Tim Searcy, CEO of the ATA."We're providing an opportunity for millions of contact center representatives from around the world to make a difference during these devastating times."

The ATA has asked that members and other teleservices leaders visit www.ataconnect.org to make donations to the American Red Cross. The ATA also states that if you are interested in volunteering for the American Red Cross to aid in its disaster relief efforts, contact your local Red Cross chapter, which you can find by visiting www.redcross.org.

Tracey Schelmetic is editorial director for CUSTOMER INTER@CTION Solutions. For more articles by Tracey Schelmetic, please visit:

http://www.tmcnet.com/tmcnet/columnists/columnist.aspx?id=100007&nm=Tracey%20E.%20Schelmetic

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