[May 21, 2013] Aruba Networks Acquires Meridian Tweet May 21, 2013 (Close-Up Media via COMTEX) -- Aruba Networks, Inc., a provider of network access solutions for the mobile enterprise, announced the acquisition of privately-held Meridian Apps, Inc. According to a release, with this acquisition, Aruba Networks enables new location-based services by combining its, network-based contextual information about users, devices and applications with Meridian's Wi-Fi based wayfinding solution for smartphones and tablets. Aruba Networks noted that the Meridian enterprise software platform is targeted at public-facing enterprises, including casinos, hospitals, malls, stores, transport hubs, convention centers, museums and campuses, to help customers navigate these large, indoor facilities. Enterprises use the platform to create custom-branded mobile applications to provide turn-by-turn directions, highlight points of interest along the way, deliver context-awareness advertising and offer detailed analytics about users' travel patterns and preferences. "GPS-based wayfinding solutions are extraordinarily popular, but they don't work well indoors," said Keerti Melkote, founder and CTO at Aruba Networks. "We intend to address that gap by creating 'indoor GPS' using Aruba's Wi-Fi infrastructure and Meridian's wayfinding platform. The addition of Meridian will enable enterprises to tap into a wealth of network-driven information so that they can better engage their customers with more personalized services. This is a clear opportunity for Wi-Fi to become not only an enabling platform for BYOD, but now across industries, a revenue-producing, customer engagement platform for the business." More information: www.meridianapps.com www.arubanetworks.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]