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AOL Launches BigDownload.com
NEW YORK --(Business Wire)-- AOL announced the launch of BigDownload.com, http://www.bigdownload.com, a new content- and service-centered site for the PC gaming audience providing free downloads, game reviews and industry news. BigDownload.com is the first joint project between AOL Games, http://www.games.com, and Weblogs, Inc., http://www.weblogsinc.com.
"AOL Games is adding to our network of gaming sites by bringing a one-stop online destination to computer gaming enthusiasts," said John Benyamine, Senior Product Manager, AOL Games and BigDownload.com. "In addition to serving this niche fan base, BigDownload.com provides advertisers an opportunity to reach gaming enthusiasts directly and a chance to create interesting and exclusive campaigns surrounding content."
"Unlike competing sites, BigDownload.com offers fast and free file downloads with no required sign-up process, subscription fees or lengthy queues," said Barbara Dybwad, Senior Producer, Weblogs, Inc. "Our staff of writers eats, breathes and sleeps PC gaming so they can bring readers a deeper level of analysis. They're also committed to a diverse range of original and community features, exemplifying BigDownload.com as a participatory media where the "audience" is encouraged to be a part of the site."
BigDownload.com offers free downloads of games, demos and HD game trailers while Weblogs, Inc. provides comprehensive coverage of the PC gaming market, powered by Weblogs' flagship gaming brand Joystiq.com, http://www.joystiq.com. In addition, the File Tracker feature lets users easily keep tabs on their downloaded games, while the news component keeps them informed about what's coming and what they might want to download next. The editorial component provides users complete industry news and analysis as well as a large offering of original features including in-depth reviews, interviews, live event coverage and more.
AOL Games experienced 61% page view growth, 32% monthly unique visitor growth and 12% engagement growth year over year, according to comScore Media Metrix, May 2008. AOL Games also runs GameDaily.com, http://www.gamedaily.com.
About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S. and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
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