[May 11, 2007] An Analysis of Internet Usage Among Those Users Beyond Age 65 Tweet DUBLIN, Ireland --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/reports/c56560) has announced the addition of "Silver to Gold: Redefining the 'Internet Generation,' Grey Hair and All Its Glory" to their offering. This iDRD (Insight-based Data-Rich Deliverable) is part of the Business IP and Online Video Communities markets and subscriptions. This report discusses and analyzes use of the Internet among those users beyond age 65, as well as thoughts on how to reach this customer segment. Business IP includes services used to carry and/or connect to the Internet. This category includes Full and Fractional T1 and T3 connections, broadband services, dial-up Internet access, OC-X services and both TDM and VoIP-based Integrated Access. Online Video Communities are Internet properties designed to create interaction between members using IP video. These communities could be free or for pay and feature other content in addition to video. The economic models of these communities vary, but most have revenue models based on advertising. The Expert Guide for this DRD is Kneko Burney. Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to: - Secondary research - Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and US census bureau) - Primary research - Vendor-based research - In-depth interviews with key decision-makers (where relevant) We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time. Areas covered: - Methodology - The Other Internet Generation - Before We Dive Deep into 65+, a Few Random Thoughts: The Market is Even More Diverse... - Here's Why You Should Pay some attention to the Other Internet Generation... - Easier Said Than Done: How do you Reach the Other Internet Generation? - Guiding Thoughts For more information visit http://www.researchandmarkets.com/reports/c56560 [ Back To TMCnet.com's Homepage ]