[May 16, 2007] Alternate Access(R) launches redesigned Web site to optimize search engine exposure Tweet New streamlined design offers easier access to information about business phone system solutions, ranging from IP-PBX with Voice over IP to call center applications RALEIGH, N.C. (May 16, 2007) Alternate Access(R), a leading provider of converged communications solutions, has launched its redesigned Web site at http://www.AlternateAccess.com. The new site features a streamlined, content-rich design that will help optimize the companys exposure on search engines, as well as present information in a more user-friendly format. Both current and potential clients can more easily access information on products and solutions, such as IP-PBX (News - Alert), Voice over IP and industry-specific call center applications. Users are also prompted to find appropriate communication solutions by clicking on a business scenario that fits their situation such as planning an office relocation, organizing a mobile workforce or running a business across multiple locations. While our Web address has remained the same, the look of our site has completely changed, stated Adrienne Lumpkin, Alternate Access president and director of marketing. We restructured and updated information so that each visitor can easily locate information. For example, a law firm searching for a call center solution can search by industry to learn about our LegalProfitCenter offering. Similarly, visitors to http://www.AlternateAccess.com can search for call center solutions by name, such as Vertical TeleVantage or Excendia Office Telephony, or by category including interactive voice response, fax servers or web collaboration. Existing customers can take advantage of the Customer Login Section that will provide answers to frequently asked questions, archived copies of the monthly customer newsletter, and periodic product specials. The new Alternate Access Web site was designed, coded and optimized for search engines by VisionPoint Marketing, an Internet marketing firm based in Raleigh, N.C. The search engine optimization will help prospective customers find the Alternate Access Web site when searching for their products or solutions. Working together with the team at Alternate Access, we used a strategic approach that balances the user experience with optimization for search engine results that will drive business opportunities to the site and generate leads, said David LeBouef, senior account manager at VisionPoint Marketing. For more information on Alternate Access, contact Lia Luisi at (919) 463-9680 or via e-mail at [email protected]. ### About Alternate Access Founded in 1993, Raleigh, North Carolina-based Alternate Access provides intelligent business phone systems to small-business and branch-office clients locally and nationwide. Their innovative phone system solutions help increase profits by boosting staff performance and efficiency, enhancing customer service, and adding management reporting capabilities all while decreasing labor and infrastructure costs. Products include IP-PBX with Voice over IP, fax servers, unified messaging, Web collaboration, interactive voice response and call center applications, headsets and specialty phones. By employing extensive experience and best practices, award-winning Alternate Access works in partnership with its customers to build creative yet cost-effective solutions. Customers discover sustainable competitive advantages while unlocking new business opportunities and reducing operations costs. For more information on Alternate Access visit http://www.AlternateAccess.com. About VisionPoint Marketing VisionPoint Marketing, an Internet marketing firm, helps mid-sized organizations achieve significant, measurable results by developing and executing strategic, creative online marketing solutions such as web design, search marketing, and e-mail marketing. Recognized as a leader in interactive initiatives ranging from branding to lead generation, VisionPoint Marketing helps organizations differentiate themselves from their competition while achieving their marketing objectives. A minority and woman-owned business headquartered in Raleigh, N.C., VisionPoint Marketing received the Greater Raleigh Chamber of Commerces Pinnacle Business Award for Steady Growth and Profitability in 2006, recognizing the firms outstanding growth and sustained success. For more information, please visit http://www.visionpointmarketing.com, or call (919) 848-2018. Send inquiries to [email protected]. Private Branch Exchange (PBX) X Originally, telephone features were provided by telephone central office switching systems, often called CENTREX. PBX systems emerged as customers wanted to have more calling features and control over...more Internet Protocol (IP) X IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data in packets over the Internet. I...more Voice over IP (VoIP) X A real-time communications system that converts voice into digital packets containing media and signaling data that travel over networks using Internet Protocol....more Interactive Voice Response (IVR) X A hardware- or software-based computer system that enables incoming callers to interact with voice prompts or verbal commands....more [ Back To TMCnet.com's Homepage ]