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Alltel Rolls Out interactive Content Service Via Alltel Perks
(Wireless News Via Acquire Media NewsEdge)
Alltel Wireless announced that it can now receive customized content
including sports scores, weather, discounts, trivia and more directly
on their phone with the launch of Alltel Perks.
After downloading the application from the Alltel Shop, the company
noted, Alltel Perks will deliver content to the phone's idle screen
when the handset is not in use. Users will receive content including
discount offers from local merchants, coupons for favorite restaurants,
sports scores, local weather forecasts and more. Delivered messages are
maintained in the "Recent Offer Menu" folder for a short period of
time, so customers can easily take advantage of current offers and
discounts.
Once registered, the service proactively delivers offers and content to
subscribers when their phone is not in use. As offers download to the
handset, users can open the banner to display more content by selecting
the "View" hot button as indicated on the phone. If any other button is
selected the offer will go away, as to not be intrusive. While airtime
charges may apply to the service, the initial download of the Alltel
Perks application from the Alltel Shop is free for Alltel customers.
"The launch of Alltel Perks represents an innovative way for our
customers to receive offers and information that is of interest, while
providing marketers a powerful vehicle for reaching potential customers
wherever they may be," said Jeff Giard, Alltel's vice president of
product development and mobile advertising. "As handsets continue to
evolve into entertainment, media and content delivery devices, Alltel
continues to provide our customers with the most useful services and
applications, such as Alltel Perks."
Alltel said its Perks service, powered by Mobile Posse, the first
company to launch idle screen-based advertising in the United States,
is fully customizable based on consumer preference and feedback. The
application delivers content based on the customers' ZIP code, age and
gender, in addition to providing information and offers related to
specific times of day and days of the week.
Examples of the types of offers available include a coupon for $2 off a
lunch special at a local restaurant being delivered at 11 a.m. during
the work week, or a discount entitling the customer to 10 percent off
their next purchase at a local retail store. To take advantage of an
offer, users simply show their handset to the merchant to receive the
discount or use the click-to-call capability to contact the vendor
directly.
"We are thrilled to be working with Alltel as they make this innovative
service available to their customers," said Jon Jackson, CEO of Mobile
Posse. "Our solution delivers graphically rich and interactive content
to a broad audience that may not otherwise use data services, thereby
enhancing their overall wireless experience."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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