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Alerts.com Solution Deployed by Raycom Media for Digital Media Alerts Platform
Apr 20, 2009 (Close-Up Media via COMTEX) --
Alerts.com announced at the NAB Show (National Association of Broadcasters) the release of its private label digital media alerts platform and the deployment of the solution to power Raycom Media's stations in multiple markets.
Raycom VP of Digital Media Pat LaPlatney said, "Deploying a digital alerts platform strengthens our digital leadership position in each of our active markets as we can now further our engagement and communication with our audience, as they can access a state-of-the-art subscription platform to receive our local and/or national content when and where they want it.
"We have seen very strong growth over the past year in the demand for push based content and particularly mobile content. As we explored available solutions we identified the Alerts.com platform as a well integrated, user friendly and all encompassing solution to meet our needs. The fact that we can offer our advertisers the capability to extend their reach to our audience via the web, email, text message or even voice is a very compelling differentiator, especially at a time where ROI is critical for advertisers."
Alerts.com said it tailors the range of titles and alerts in a customized fashion and the company's technology allows for specific station's local content to also be made available in the form of alerts. Users create their own account on a stations' website, configure which, when and how they want their alerts to be delivered (i.e. on the site, via email, text message, voice). The traditionally free subscriptions are supported via advertising units which a station can offer to their local advertisers. Additionally, Alerts.com noted that it provides interactive capabilities offering stations to offer viable promotion opportunities on and off the air.
"The local media industry is suffering from the economic downturn and must respond more energetically to the needs of advertisers to better reach their local audience," said Pascal Stolz, CEO of Alerts.com. "As alerts are in the vernacular of local stations - think local news, traffic, severe weather - it was a logical opportunity for Alerts.com to private label our capabilities for Raycom Media and others. With a 360 degree engagement capability we empower media websites to grow their top and bottom line with effective non-traditional revenues. This market expansion is carrying our 100 percent opt-in multi-mode delivery platform across the United States and we are excited to be working with Raycom to provide their online audience with world-class alerts, reminders and notifications."
Raycom, an employee-owned company, is a broadcaster that owns and operates 46 television stations in 18 states.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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