Aginity Wins IBM Business Partner Leadership Award

LAS VEGAS and EVANSTON, Ill., Feb. 16, 2017 /PRNewswire/ -- Yesterday, IBM presented Aginity with a 2017 IBM North America Top Independent Software Vendor Leadership Award. The award acknowledges the extensive collaboration between Aginity and IBM in 2016, with more than 20 successful joint deployments in North America and worldwide across industries such as retail, consumer products, media and financial services.

Aginity Amp™ analytics management software, along with IBM Analytics and Watson Customer Engagement solutions, helps companies measurably improve business outcomes. Amp works seamlessly with IBM products including SPSS^® and IBM Modeler™ for statistics and data mining, IBM Cognos^® for reporting, IBM Tivoli^® for scheduling and IBM Campaign for marketing automation. Aginity software been deployed dozens of times alongside the IBM PureData^® for Analytics Solution, powered by Netezza technologies -- often in collaborative engagements with IBM Global Business Services.

"We are proud to be recognized for the unique value that Aginity delivers as an IBM Business Partner from the start of the sales cycle through to full deployment of joint solutions," said Mike Blyth, executive vice president for strategic development at Aginity. "Amp elps companies overcome challenges such as siloed data or a shortage of skilled data scientists by enabling them to readily combine data from various sources and make analytic 'building blocks' accessible across users, applications and geographies."

Companies can catalog analytics in Amp, which enables analysts to reuse them in a variety of applications and to build additional analytics. In one engagement, for example, Amp enabled a global company to integrate 10 years of customer data for seven brands across three geographic regions in 90 days. Efficiencies enabled by analytic reuse enabled the company to increase the number of weekly marketing offers delivered through IBM Campaign from seven to 35 while also improving the targeting of those offers.

Neal Callahan, vice president of IBM Global Business Partners for North America, presented the award at the IBM PartnerWorld Leadership Conference in Las Vegas, which this year attracted more than 2,500 attendees. A Gold Level IBM Business Partner, Aginity has twice won prestigious IBM Beacon Awards – in 2013 in the Retail Solutions category and in 2015 for Big Data and Analytics Solutions. In 2016, Aginity began offering Amp globally through the IBM Marketplace.

About Aginity

Founded in 2005, Aginity transforms the way companies compete on analytics. Aginity Amp™ software enables companies to create, catalog and manage analytics as assets which can then be reused consistently everywhere in the enterprise. Customers have seen significant operational cost savings and achieved improvements in business outcomes by applying the governed, reusable analytics that Amp enables. Aginity is a privately held company headquartered in the Chicago area. For more information, visit www.aginity.com.

For more information: Kelly McClure, [email protected]

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