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Aepona Partners with ION Technologies for �Click-Talk-Sell� Digital Direct Marketing solution
Belfast, United Kingdom, 5th December 2006: Aepona, the leading supplier of Service Network products and solutions to telecoms operators worldwide, and ION Technologies, a successful provider of email marketing and campaign management solutions, today announced a strategic partnership to deliver the Click-Talk-Sell voice-enabled digital direct marketing service.
By integrating the Aepona Universal Service Platform and ION Technologies� Subscribe Email Marketing system, direct marketing emails can now be enabled with a �phone me� option. The �phone me� option allows the customer to quickly and easily establish a phone conference with the merchant with a single click. The Click-Talk-Sell service verifies the customer�s phone number and brokers a toll-free two way call between the customer and the merchant. The end-customer gets through to the right person first time, and the merchant gets direct and immediate person-to-person communication with prospective customers. With real time monitoring and reporting, the merchant is always up to date on how many customers have been contacted and how many taken up the �phone-me� option.
The Click-Talk-Sell service is powered by the Aepona Universal Service Platform (USP). The USP provides a common, standards-based service layer framework allowing the Click-Talk-Sell service to be rapidly integrated into operators� networks. The USP acts as a pre-integrated gateway for the Click-Talk-Sell application to network resources such as switching and billing systems, working in both legacy (SS7) and next-generation (SIP ) signalling environments.
�We are delighted to be partnering with Aepona to enhance the capabilities of the ION Subscribe digital direct marketing offering,� said Niall McKeown, CEO of ION Technologies. �Aepona�s global customer base and proven technology will be a valuable channel to market for our solution. I look forward to working with ION�s existing customers to upgrade their current installed systems with the Click-Talk-Sell feature, and in the process bring new business opportunities to Aepona�s network operator customers.�
�Announcing this partnership with ION Technologies marks another step in our strategy of providingg our customers with application-led offerings that can enhance their competitiveness in the market,� said Isaac Olasoko, Aepona�s CEO. �The ION Click-Talk-Sell service deployed in conjunction with Aepona�s Universal Service Platform creates another tool for Network Operators as they look for incremental revenue streams in the enterprise segment.�
Session Initiation Protocol (SIP) | X | | SIP is the real-time communication protocol for VoIP. SIP is a signaling protocol for Internet conferencing, telephony, presence, events notification (emergency calling) and instant messaging.
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