[February 26, 2015]

adaptiv.io Announces Integrations with Google Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel

Marketing and data automation provider adaptiv.io today announced the upcoming official beta launch date of its software for March 16. Customers of adaptiv.io's partner Apsalar will have early access to the cross-channel and cross-platform data automation system for online and mobile marketing. Additionally, the beta launch of adaptiv.io will include the availability of Google Analytics, Adobe (News - Alert) Analytics, Localytics, Kahuna and MixPanel integrations as add-on options to its system. These integrations will allow marketers to seamlessly normalize and push data into other systems in order to identify and retarget their best customers. Starting today, marketers are invited to request beta access through adaptiv.io's website at www.adaptiv.io.

Google (News - Alert) Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel are some of the most widely used tools by marketers for tracking visitor activities, measuring campaign performance and engaging visitors. Since multiple integrations require multiple third-party SDKs, which are both engineering resource intensive and introduce additional app stability risk, many marketers struggle with accessing the data they need in real-time for marketing automation. adaptiv.io alleviates this obstacle by greatly simplifying integrations with third parties and allowing more granular control for distribution of data across their technology partners through its data automation system.

Sebastian Bayer, Director of Product Management at adaptiv.io, said: "We believe that seamless access to real-time data should be part and parcel of any marketing automation program. Our integrations with additional core marketing tools - Google Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel - provide key data easily to marketers, which would ordinarily have to be integrated through many different SDKs and continuously managed for updates by an engineering team. We take care of the heavy lifting when it comes to third-party data aggregating and automating user engagement so that marketers can focus efforts on their best customers."

adaptiv.io will attend the upcoming Game Developers Conference (GDC), held March 2-6 in San Francisco. For meeting requests with adaptiv.io, please send an email to [email protected].

About adaptiv.io

Originally founded in 2007 by live game operations pioneers as Sleepy Giant, the company developed proprietary marketing automation technology and reemerged as adaptiv.io in 2014 with a focus on serving this rapidly growing market. Backed by Evolution Media Capital and TPG Growth, adaptiv.io provides app publishers and digital marketers with real-time analysis and actions to maximize revenue through its patent-pending next generation cross-channel and cross-platform data automation system for online and mobile marketing. adaptiv.io's experienced team of industry veterans have worked on the biggest titles in the industry, and on every platform from PC to console to mobile, helping solve the complex problems involved in running service-driven games and applications. For more information, please visit www.adaptiv.io.

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