TMCnet News
Adadyn Spotlights New Research on How Small and Midsize Retailers Can Maximize Holiday Ad CampaignsAdadyn, a global advertising technology provider, today published a new easy-to-read guide to help retailers on any budget maximize their digital ad spend around peak seasonal shopping seasons, and apply key learnings from proprietary data on how to make ads resonate better with consumers. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151124005874/en/ Benefiting small and midsize retail businesses looking to squeeze the most out of this year's remaining holiday campaign or to amplify next year's ad spend, the report, "The SMB Guide to Digital Advertising for the Holidays," examines findings from an Adadyn-backed study conducted by third-party research firm MORAR (previously Redshift Research) and illustrates what ads resonate most with consumers. The report also offers tips on how to build a successful campaign with retargeting, dynamic creative and programmatic solutions to affectively garner up to 20 percent more yield from holiday ad budgets. In stark contrast to the hype around the rise of ad blocking and belief that customers hate ads, Adadyn's research found consumers actually welcome ads. Especially those that are relevant and useful. Highlights from Adadyn retail holiday report findings include:
The holiday guide for retailers and the launch of Adadyn Academy come on the heels of Adadyn's recent self-service platform launch, and is all part of the company's commitment to simplify advertising technology and help marketers of all sizes gain access to programmatic strategies on any budget. For more information about Adadyn, check out this video, contact [email protected] to schedule a demo or visit http://platform.adadyn.com to open an account. About Adadyn Adadyn removes the barrier of entry into programmatic advertising, making it simple and affordable for marketers and agencies of all sizes to get started without up-front fees or minimum spend requirements. By unifying media buying, dynamic creative and audience management into one easy-to-use platform, now anyone can launch a campaign and achieve programmatic display advertising performance. With offices in California, New York, India and Singapore, Adadyn offers dedicated customer support and global reach. For more information, visit www.adadyn.com or follow @adadyn on Twitter (News - Alert).
View source version on businesswire.com: http://www.businesswire.com/news/home/20151124005874/en/ |