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Activa Live Chat 2 Debuts(Wireless News Via Thomson Dialog NewsEdge) Activa Live, a provider of on-demand live chat technology for online sales and customer service, announced the availability of Activa Live Chat 2. The latest release of the company's live chat platform introduces broad new features, including a redesigned operator console, expanded customizing options and integrated analytics that enable clients to improve conversion rates and increase customer satisfaction. Activa Live Chat 2 sports a completely new operator console, the central interface used by its customers' agents for real-time monitoring and interacting with online visitors. The company added mini applications, called Chatlets, that are embedded within the operator console to provide specialized functions and integration with third-party applications. "The new operator console has tested to be 130 percent faster than the previous version," said Activa Live president Jeffrey Kazmierski. "And our new Chatlets let us plug-in with other business applications for extended functions such as CRM quickly and easily, making this new version an even more valuable tool for business customers." The new release also provides a method for integrating the company's live chat services into Rich Internet Applications (RIA) built with Adobe Flash, Flex or AIR technologies. Virgin Mobile representatives were among the first given advanced access to the new version and integrated Activa Live Chat into a Flash-based Valentine's Day promotion. "Before today, live chat solutions were limited to traditional, HTML-based Websites," Kazmierski said. "Activa Live Chat 2 changes everything by being the first and only live chat platform with the ability to integrate directly into RIAs." The Google Analytics reporting platform also has been integrated into Activa Live Chat 2. The new feature helps customers determine which of their online marketing campaigns result in the use of live chat and, subsequently, how live chat influences their conversion rates. The thousands of small and mid-sized businesses that already use Google Analytics can now use the feature to accurately measure the effectiveness of their live chat initiatives within their familiar analytics interface. All current Activa Live Chat customers will be upgraded instantly through the company's Software-as-a-Service (SaaS) delivery model, where software is accessed through the Internet instead of through a personal computer or network server, the company noted. Activa Live is committed to an aggressive year of extending and adding new features to Activa Live Chat, and will continue to focus on attracting enterprise customers as well as smaller SMB clients. "Our modern live chat platform was engineered from day one for rapid deployment of new features," said Kazmierski. "The features released today are just the tip of the iceberg." ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News |