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Activa Live Chat 2 Debuts
(Wireless News Via Thomson Dialog NewsEdge)
Activa Live, a provider of on-demand live chat technology for online
sales and customer service, announced the availability of Activa Live
Chat 2.
The latest release of the company's live chat platform introduces broad
new features, including a redesigned operator console, expanded
customizing options and integrated analytics that enable clients to
improve conversion rates and increase customer satisfaction.
Activa Live Chat 2 sports a completely new operator console, the
central interface used by its customers' agents for real-time
monitoring and interacting with online visitors. The company added mini
applications, called Chatlets, that are embedded within the operator
console to provide specialized functions and integration with
third-party applications.
"The new operator console has tested to be 130 percent faster than the
previous version," said Activa Live president Jeffrey Kazmierski. "And
our new Chatlets let us plug-in with other business applications for
extended functions such as CRM quickly and easily, making this new
version an even more valuable tool for business customers."
The new release also provides a method for integrating the company's
live chat services into Rich Internet Applications (RIA) built with
Adobe Flash, Flex or AIR technologies. Virgin Mobile representatives
were among the first given advanced access to the new version and
integrated Activa Live Chat into a Flash-based Valentine's Day
promotion.
"Before today, live chat solutions were limited to traditional,
HTML-based Websites," Kazmierski said. "Activa Live Chat 2 changes
everything by being the first and only live chat platform with the
ability to integrate directly into RIAs."
The Google Analytics reporting platform also has been integrated into
Activa Live Chat 2. The new feature helps customers determine which of
their online marketing campaigns result in the use of live chat and,
subsequently, how live chat influences their conversion rates. The
thousands of small and mid-sized businesses that already use Google
Analytics can now use the feature to accurately measure the
effectiveness of their live chat initiatives within their familiar
analytics interface.
All current Activa Live Chat customers will be upgraded instantly
through the company's Software-as-a-Service (SaaS) delivery model,
where software is accessed through the Internet instead of through a
personal computer or network server, the company noted.
Activa Live is committed to an aggressive year of extending and adding
new features to Activa Live Chat, and will continue to focus on
attracting enterprise customers as well as smaller SMB clients. "Our
modern live chat platform was engineered from day one for rapid
deployment of new features," said Kazmierski. "The features released
today are just the tip of the iceberg."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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