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Action Engine CEO to Speak About Mobile Advertising and Off-Deck Opportunities at CTIA Wireless IT & Entertainment Venues
BELLEVUE, Wash. --(Business Wire)-- Action Engine(R) Corporation, The On-Device Portal Company(TM), today announced that company president and CEO, Scott G. Silk, will speak about mobile advertising and off-deck opportunities at CTIA Wireless I.T. & Entertainment 2007 and the related Billboard Mobile Entertainment Live! this month. The company is also exhibiting at the conference: Booth 1727.
Event: CTIA Wireless IT and Entertainment
When: Wednesday, October 24th, from 3:30 - 5:00 p.m.
Where: Room 250, Moscone Center in San Francisco, CA
Session & Topic: Silk will participate on the "Personalized Interaction: Issues in Mobile Advertising" panel, which includes representatives from AOL, Enpocket, Ad Infuse, GoTV Networks, Admob, and Amobee. Mobile is the fastest growing advertising channel available to marketers, growing at 30% year-over-year. This panel will recommend what the industry must do to grow and protect the space for carriers and brands alike.
Event: CTIA's Billboard Mobile Entertainment Live! Event, hosted by Quincy Jones
When: Monday, October 22nd, from 4:00 - 4:45 p.m.
Where: Room 301, Moscone Center in San Francisco, CA
Session & Topic: Silk will participate on the "Off Deck: Opportunity vs. Obstacles" panel, which recognizes the challenges media companies face in delivering mobile content direct to consumers and discusses future solutions. The session will examine billing issues, transport snafus, device support hurdles, and other challenges brands must consider before going off-deck.
Internationally this month, Action Engine will showcase its entertainment programming guide and mobile multimedia solutions, as well as exhibit, at The 9th Interactive TV Show Europe 2007 held October 30-31, 2007 at the Hotel Rey Juan Carlos I in Barcelona, Spain.
About Action Engine
Action Engine, the On-Device Portal (ODP) Company(TM), enables media companies and network operators to build, deploy, and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software to numerous companies including AOL, MSNBC.com, TiVo, Sprint, Verizon Wireless, smarTVideo, SingTel, Optus, and Globe Telecom. Additional information is available at +1 (425) 498-1500, info@actionengine.com, and www.actionengine.com.
Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.
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