[January 09, 2015]

The Access Studio Opens for Business

Access Communications, a member of the Ketchum global communications network, today announced the formation of Access Studio, a content creation and distribution division designed to help companies elevate their most compelling stories, expand their reach and measure their impact.

"The new language for PR professionals is now Orchestrated Communications as we better align to the needs of integrated brand marketers," said Matt Afflixio, president of Access Communications (News - Alert). "There are dramatic changes happening in our industry and we are combining several of our powerful individual specialties into one comprehensive division that helps clients break through the noise and reach the customers that mean most to them."

The Access Studio includes a collaborative group of trend-spotters, designers, former journalists, copywriters, digital strategists and media analysts who excel at storytelling cross the range of available channels. Among the most recent additions to the Access Studio is Nancy Blair. Formerly the Technology Editor at USA Today, Ms. Blair brings nearly two decades of experience as a journalist to lead Access Voice, the content development arm of Access Studio.

The Access Studio combines four specialties - digital, creative, writing and analytics - to ensure that brands are telling the right story at the right time through the right channels. Offerings delivered as part of Access Studio include:

• Access Digital: Strategy and implementation of integrated social and digital campaigns that align to business objectives.
• Access Creative: Bridging art with code to design unique and engaging visual experiences that bring brand narratives to life.
• Access Voice: Compelling long-and-short-form written content by former journalists, storytellers and copywriters.
• Access Intelligence (News - Alert): Collecting and analyzing data to help inform smarter decision-making and measure business impact.

For more information, contact [email protected].

About Access Communications

Access Communications is a full service agency that orchestrates all areas of brand communications, social and experiential. The staff is made up of specialists with deep experience in areas such as digital, creative, writing and analytics. Since 1991, Access Communications has built trusted partnerships with companies who seek to stand apart. From global brand names to emerging growth companies and start-ups, Access Communications works with clients to tell their story to stakeholders in a manner that increases their mindshare, their market share and their bottom line. Access Communications has offices in San Francisco and New York.

Access is a member of the Ketchum global communications network. Ketchum is a communications innovator that ranks among the largest global public relations agencies, operating in more than 50 countries. For more information on Access Communications, visit: www.accesspr.com

[ Back To TMCnet.com's Homepage ]