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About.com and NBCOlympics.com Team up to Blog 2006 Olympic Winter Games; About.com Guide Provides Behind-the-Scenes Context and Color to the Day's CompetitionsNEW YORK --(Business Wire)-- Jan. 30, 2006 -- Top 10 Web site About.com, and NBCOlympics.com, NBC's online home for its coverage of the Torino Games, have announced an agreement that will provide Web visitors with a unique view of the 2006 Olympic Winter Games from Torino, Italy, February 10 - 26. Under the cross-promotional agreement, NBCOlympics.com will feature links to About.com content throughout its site. Likewise, About.com will promote NBCOlympics.com to its millions of visitors. Both sites will feature the "About Olympics" blog, written by About.com's Guide to Europe, James Martin. James Martin is a travel writer and photographer, who has traveled extensively in Europe since 1977. His blog will cover the human stories behind the scenes at the Olympic Games. He'll write about the athletes, profiling their backgrounds and experiences at the Games and the volunteers who come from around the world to help make the Olympics an unparalleled experience. The About.com Olympics blog will reflect stories that engage our emotions and remind us of the ideals that the Olympic Games represent. "Our visitors know they can depend on About.com for information that is broad in scope and rich in content," said Scott Meyer, President & CEO of About.com. "About.com provides the perfect complement to NBC Olympics' unparalleled coverage of the events from Torino." "Adding About.com's content and the personal touch of the 'About Olympics' blog will be a great addition to NBCOlympics.com," said Gary Zenkel, President, NBC Olympics. "From a promotional standpoint, gaining exposure to About.com's significant audience will broaden the NBCOlympics.com user base this February." NBCOlympics.com, which provides exclusive Internet video, real-time results, and behind-the-scenes coverage of the 2006 Olympic Winter Games, will be promoted across the About.com site. About.com is one of the 10 most visited Web sites in the U.S., specializing in providing practical solutions to everyday problems. About.com will drive traffic to NBCOlympics.com through a customized promotional campaign created specifically for NBC Olympics that will run throughout the site and in email newsletters. About About.com Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, and which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. About NBCOLYMPICS.COM NBC began its online coverage of the Olympic Games in 1996 during the Atlanta Olympics. That Internet presence was dramatically increased in 2000 during NBC's Sydney Games coverage and again in Salt Lake in 2002 where the NBC web site became one of the web's most trafficked and critically acclaimed sports Internet sites. During the Athens Games, NBCOlympics.com earned critical acclaim and attracted 13.8 million unduplicated visitors, smashing the previous record for Summer Olympics Web site traffic. The 13.8 million visitors on average spent nearly 10 minutes on the site. More than seven million people turned to the NBCOlympics.com site for their television listings. |
