With an extensive background in journalism, Mad Marketer Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped garner a following as a thought leader in the marketing space. Dubbed “Saint Baldino” for his willingness to help other marketers in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.