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White Papers
SPSS Data Mining Tips
Whitepaper. 889. SPSS Data Mining Tips. This handy guide will help you be more successful and the get results you need as you plan and execute your data mining projects. Data mining uses clear business orientation and powerful analytic technologies to quickly and thoroughly explore mountains of data, pulling out t
SPSS Survey Tips
Whitepaper. 890. SPSS Survey Tips. Use this guide to help you save money, execute your survey in a timely manner, and get the highest response rate with the most useful results. This booklet is divided into four major sections, each related to a stage in the survey research process and containing a number of
Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
Whitepaper. 891. Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI. This white paper from the Peppers & Rogers Group and SPSS Inc. makes the case for using predictive analytics as a catalyst for profitable growthâ”enhancing a companyâs bottom line. It includes
The Five Keys to Organic Growth: How to Drive Profitable Relationships with …
Whitepaper. 892. The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics. Predictive analytics can help companies unleash untapped customer potentialâ”helping segment, target, and understand customersâ wants, needs, and concerns. Companies can then be more effective at meet
Computer-Assisted Telephone Interviewing (CATI)
Whitepaper. 893. Computer-Assisted Telephone Interviewing (CATI). Researchers have been quick to adopt these leading-edge survey techniques to take in broader samples and obtain more representative results. This technical report focuses on how SPSS Inc. has been at the forefront of this evolution. Its CATI (Compute
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