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YouTube in Talks for Video News Service with Ads in Korea TMCnet Contributing Editor After teaming up with Wire News agencies to provide the latest news, Google (News - Alert) is now eyeing partnerships with newspaper companies within and outside Korea.
According to a report in Korea Times, Google has said that it will forge partnerships with newspaper companies within and outside Korea to publish video news articles on YouTube (News - Alert), and share the advertising revenue from it. David Eun, Google's vice president of content, spoke to Korea Times when he visited Seoul and said, “Almost everything is pretty much set up. The only thing short now is advertisements, but it will soon add up.” He also said Google will announce an agreement over a wide range of digital content soon, as the company has been in talks with various content providers in South Korea. He says video-in-display ads, as he calls them, give an “uninterrupted viewing experience” and has shown high click rates and high retention rates during test services. The video news will be accompanied by a small, relevant advertisement at the bottom. Unlike, Google’s other advertising avenues where advertisers have little options; here they will have lot to choose from. The advertiser can have video content on his web sites and generate revenue from the ads. Or he can make a `branded channel' on YouTube and have sub-channels for individual reporters, then draw the traffic back to the newspapers' Web site. Meanwhile, there is a tussle going on between newspapers and online news service agencies in Korea. The newspapers in Korea have been demanding that the online news agencies not show articles more than one week old. The traditional news service agencies feel that online news outlets are making a serious dent in their business. If Google can work out proposals with various agencies, it could benefit both parties. Google has already made it clear that it will share the revenues with the content owners. While Google gets some authentic content for its video sharing Web site, the content owners will receive much deserved income from this agreement. ---------- Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page. |